The Craft of Creativity

Media

What You Don’t See Matters

Jeffrey Loewenstein Ph.D. and Matthew A. Cronin Ph.D. on October 30, 2020

We, the people, must see past the caricatures created by pollsters, politicians, and media. Here are the reasons to do that.

We, the people, must see past the caricatures created by pollsters, politicians, and media. Here are the reasons to do that.

Coronavirus Disease 2019

You Don’t Need Hope, You Just Need to Vote

Jeffrey Loewenstein Ph.D. and Matthew A. Cronin Ph.D. on October 5, 2020

Democracy does not work if people do not vote.

Democracy does not work if people do not vote.

Coronavirus Disease 2019

On the Importance of Being Wrong

Jeffrey Loewenstein Ph.D. and Matthew A. Cronin Ph.D. on July 16, 2020

If you want to make the world better, be prepared to listen, assume benevolence, and change your mind.

If you want to make the world better, be prepared to listen, assume benevolence, and change your mind.

Fear

Creativity, COVID Style

Jeffrey Loewenstein Ph.D. and Matthew A. Cronin Ph.D. on March 21, 2020

Helping others helps us stop the panic processes that constrain our brain.

Helping others helps us stop the panic processes that constrain our brain.

Caregiving

Creativity Saved Us — Again

Jeffrey Loewenstein Ph.D. and Matthew A. Cronin Ph.D. on March 17, 2020

My personal story of how creativity saved my wife's life — twice.

My personal story of how creativity saved my wife's life — twice.

Creativity

The Creative Long Game

Jeffrey Loewenstein Ph.D. and Matthew A. Cronin Ph.D. on October 3, 2019

Why you might want to look deeper when you read about how inventions were created.

Why you might want to look deeper when you read about how inventions were created.

Creativity

Battling The Creativity Crisis, Part 2: Balanced Thought

Jeffrey Loewenstein Ph.D. and Matthew A. Cronin Ph.D. on July 2, 2019

Creation involves the artist in you, but if it doesn't also have the scientist and the judge, it will probably suck.

Creation involves the artist in you, but if it doesn't also have the scientist and the judge, it will probably suck.

Creativity

Battling The Creativity Crisis, Part 1

Jeffrey Loewenstein Ph.D. and Matthew A. Cronin Ph.D. on June 3, 2019

People who want to be creative seek to unleash their inner artist. If they don't also use their inner scientist and judge, the creativity will suck. That's right I said suck!

People who want to be creative seek to unleash their inner artist. If they don't also use their inner scientist and judge, the creativity will suck. That's right I said suck!

Relationships

I Now Pronounce You Creative Partners

Jeffrey Loewenstein Ph.D. and Matthew A. Cronin Ph.D. on February 1, 2019

Want to create more effectively and have more fun doing it? Find the right partner.

Want to create more effectively and have more fun doing it? Find the right partner.

Creativity

The Shark Tank Mentality is Destroying Invention

Jeffrey Loewenstein Ph.D. and Matthew A. Cronin Ph.D. on November 8, 2018

Despite the urge to move fast and break stuff, when it comes to invention, impatience is not a virtue.

Despite the urge to move fast and break stuff, when it comes to invention, impatience is not a virtue.

Creativity

The Practicality of Creativity

Jeffrey Loewenstein Ph.D. and Matthew A. Cronin Ph.D. on July 25, 2018

Think creativity is only for artists and inventors? Think again.

Think creativity is only for artists and inventors? Think again.

Creativity

Better Living Through Noticing

Jeffrey Loewenstein Ph.D. and Matthew A. Cronin Ph.D. on June 27, 2018

You gotta stop...and look around. Avoid your 19th nervous breakdown by using creativity to make life a little easier.

You gotta stop...and look around. Avoid your 19th nervous breakdown by using creativity to make life a little easier.

Creativity

The Default for Our Minds Is "Closed"

Jeffrey Loewenstein Ph.D. and Matthew A. Cronin Ph.D. on May 31, 2018

Just because we want to think differently does not mean we can simply do so. The fundamental challenge to creativity is a cognitive one.

Just because we want to think differently does not mean we can simply do so. The fundamental challenge to creativity is a cognitive one.

Creativity

Creativity: Think Gourmet Meals, Not Magic Moments

Jeffrey Loewenstein Ph.D. and Matthew A. Cronin Ph.D. on May 9, 2018

Insight (i.e., the "light bulb" idea) is the beginning, not the end, of a creative journey. Understand that is the first step to becoming more creative.

Insight (i.e., the "light bulb" idea) is the beginning, not the end, of a creative journey. Understand that is the first step to becoming more creative.

Creativity

The Fallacy of the Creative Type

Jeffrey Loewenstein Ph.D. and Matthew A. Cronin Ph.D. on March 30, 2018

Ask not how creative you are; ask how you can become more creative.

Ask not how creative you are; ask how you can become more creative.