Life provides turning points of many kinds, but the most powerful of all may be character-revealing moments.
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Uncovering and improving the process of creative thinking
Jeffrey Loewenstein Ph.D. and Matthew A. Cronin Ph.D.
Think creativity is only for artists and inventors? Think again.
You gotta stop...and look around. Avoid your 19th nervous breakdown by using creativity to make life a little easier.
Just because we want to think differently does not mean we can simply do so. The fundamental challenge to creativity is a cognitive one.
Insight (i.e., the "light bulb" idea) is the beginning, not the end, of a creative journey. Understand that is the first step to becoming more creative.
Ask not how creative you are; ask how you can become more creative.
Jeffrey Loewenstein, Ph.D., is Associate Professor of Business Administration at the University of Illinois. Matthew A. Cronin, Ph.D., is Associate Professor of Management at George Mason University.