The Anatomy of Hype
Persuasion strategies from mischief makers and boundary breakers.
Michael F. Schein
There are many temptations to organize our life around the experience of earlier trauma. But that may short-change the future—which starts by our envisioning something better.
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Michael Schein is the founder and president of MicroFame Media and the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.