Humor
The Art of Awkward
How owning cringe moments helps you grow and strengthen connections.
Posted December 16, 2024 Reviewed by Jessica Schrader
Key points
- Awkward moments can strengthen social bonds by making us more relatable and authentic.
- Turning cringeworthy moments into shared laughter and learning moments helps rewire our brain for connection.
- Embracing discomfort builds emotional resilience and helps us handle life’s unpredictability.

Awkward can be awesome. Don’t believe me? Allow me to embarrass myself for your benefit.
Exhibit A: The day I wore mismatched shoes—two completely different ones. I had back-to-back meetings, including one with the president of our college, and didn’t realize it until a student kindly pointed it out afterward. My response? I laughed it off, joking about my “absent-minded professor chic” and how wardrobe malfunctions aren’t just for the famous.
Exhibit B: Me sneezing into a microphone while facilitating an event for 800 people. The room went dead silent, and I immediately cracked, “Well, that’s the sneeze heard around the world.” Cue the laughter and tension evaporating.
Exhibit C: Just last week, I was at dinner with two colleagues when one of them got a bloody nose. Since I tend to faint at the sight of blood, I focused on grabbing napkins while carefully avoiding eye contact. Our other dinner companion jumped in to help, and before long, the three of us were laughing at the ridiculousness of the situation.
Sure, these moments could’ve been mortifying—and, to be fair, they were for about 30 seconds. But they also taught me something: awkwardness isn’t the villain we make it out to be. In fact, embracing those moments can make us more resilient, relatable, and, dare I say, human.
Why Awkwardness Feels So Uncomfortable
So why does awkwardness make us want to crawl under a table and hide? At its core, awkwardness is rooted in a fear of judgment. When we make a mistake, do something embarrassing, or find ourselves in an uncomfortable situation, we worry that others will see us as incompetent, unprofessional, or socially inept. This fear comes from a deep-seated human need to belong. Awkward moments feel like they threaten our social standing, even if only temporarily. Our brains interpret these moments as risks to our sense of connection and safety, which is why they trigger feelings of discomfort or even shame.
But here’s the twist: while awkwardness feels isolating, it often has the opposite effect.
The Benefits of Embracing Awkwardness
Psychologists have found that awkward moments can actually play a key role in building social bonds and resilience. When handled with humor and authenticity, they can make us more approachable, relatable, and even endearing.
1. Awkwardness Builds Connection
When we’re willing to laugh at ourselves, we signal to others that we don’t take ourselves too seriously. This vulnerability can help break down social barriers and make it easier for others to connect with us. In fact, research shows that people who embrace their awkward moments are often perceived as more likable.
2. Awkwardness Fosters Resilience
Life is full of unexpected, cringeworthy moments. Learning to navigate them with grace and humor strengthens our ability to bounce back from challenges. Each time we survive an awkward situation, we’re reminded that embarrassment isn’t the end of the world—it’s just another part of being human.
3. Awkwardness Creates Shared Experiences
Think about the last time you bonded with someone over a shared awkward moment. Maybe it was an inside joke about something that went hilariously wrong, or a shared laugh over a minor mishap. Awkwardness has a way of turning strangers into allies and deepening relationships.
Turning Awkward Moments Into Assets
The good news is that you don’t have to dread awkward moments—they can actually be opportunities for growth, connection, and even humor. Here are three ways to turn an awkward moment into an asset:
1. Laugh It Off
Humor is one of the most powerful tools for diffusing awkwardness. When you can laugh at yourself, you show others that you’re not taking the situation too seriously. This not only helps you feel more at ease but also puts everyone else at ease.
Example: When I sneezed into the microphone at that big event, acknowledging it with a joke immediately shifted the energy in the room. Instead of letting the moment derail the event, I turned it into a shared laugh.
Try this: The next time you feel awkward, find a way to inject humor. Even a simple, “Well, that was awkward!” can lighten the mood and show others that you’re handling the situation with grace.
2. Reframe the Moment
Instead of seeing an awkward moment as a failure, try reframing it as a learning experience or even a story you’ll laugh about later. Awkward moments often remind us that we’re human, and they can be a great way to practice self-compassion.
Example: Wearing mismatched shoes might have been embarrassing at the time, but it gave me a chance to model resilience and humor for my students. It also reminded me to slow down and check in with myself during busy times.
Try this: Ask yourself, What can I learn from this moment? Or, How can I use this as a chance to connect with others? Reframing helps you see the bigger picture.
3. Share the Story
Awkward moments are often the funniest in hindsight. Sharing them with others can turn what felt like a personal failure into a relatable and entertaining story. When you share your missteps, you show others that it’s OK to be imperfect—and that can be incredibly empowering.
Example: My mismatched shoe story has become one of my go-to anecdotes for reminding students (and myself) that perfection isn’t the goal. It’s a lighthearted way to acknowledge that we all make mistakes—and that’s OK.
Try this: Share an awkward story with a friend, colleague, or even an audience. You might be surprised by how many people respond with, “That’s happened to me too!”
Embracing the Cringe
Awkward moments aren’t something to avoid—they’re something to embrace. They remind us that we’re human, connect us to others, and give us opportunities to laugh, learn, and grow. So the next time you find yourself in a cringeworthy situation, remember: it’s not the end of the world. It might just be the start of a great story—or even a shared laugh that brings you closer to someone else. Because at the end of the day, life isn’t about avoiding the awkward moments. It’s about leaning into them, finding the humor, and celebrating the wonderfully imperfect journey we’re all on together.
References
Keltner, D. (2009). Born to be good: The science of a meaningful life. W W Norton & Co.
Brown, B. (2021). Atlas of the heart: mapping meaningful connection and the language of human experience. First edition. New York, Random House.
Tashiro, T. (2017). Awkward: the science of why we're socially awkward and why that's awesome. New York, NY, William Morrow, an imprint of HarperCollinsPublishers.