Nudging Nutrition

Gender

Meat Is a Masculine Issue

Sophie Attwood Ph.D., C. Psych. on November 4, 2025

Why do men eat more meat? Because it’s tied to identity. Understanding masculinity is key to changing diets and reducing impact.

Why do men eat more meat? Because it’s tied to identity. Understanding masculinity is key to changing diets and reducing impact.

Bias

Why Whimsy Can Win for Meat-Free Diets

Sophie Attwood Ph.D., C. Psych. on August 2, 2025

Cuteness isn’t just charming — it’s strategic. By tapping baby schema and whimsy, we can reshape food choices and make meat-free living feel safe, joyful, and instinctively right.

Cuteness isn’t just charming — it’s strategic. By tapping baby schema and whimsy, we can reshape food choices and make meat-free living feel safe, joyful, and instinctively right.

Diet

Meat: The Ultimate Power Trip?

Sophie Attwood Ph.D., C. Psych. on July 11, 2025

Meat intake continues to rise despite growing evidence of the health and environmental risks. Is our need for social dominance the real reason we continue to eat animals?

Meat intake continues to rise despite growing evidence of the health and environmental risks. Is our need for social dominance the real reason we continue to eat animals?

Identity

Behavioral Spillover for Sustainable Dinners

Sophie Attwood Ph.D., C. Psych. on February 17, 2025

Meat eaters are more likely to choose plant-based meal kits with a "moral" nudge that reinforces their self-identity as a "good" person.

Meat eaters are more likely to choose plant-based meal kits with a "moral" nudge that reinforces their self-identity as a "good" person.

Diet

A Good Time for Dietary Change?

Sophie Attwood Ph.D., C. Psych. on December 3, 2024

How we can use daily, monthly and seasonal patterns in food choice for healthy and sustainable change.

How we can use daily, monthly and seasonal patterns in food choice for healthy and sustainable change.

Ethics and Morality

Meat and Moral Flexibility

Sophie Attwood Ph.D., C. Psych. on October 30, 2024

This article explores our tendency towards moral justification when it comes to our diets and eating meat.

This article explores our tendency towards moral justification when it comes to our diets and eating meat.

Personality

Do Only Jerks Eat Meat?

Sophie Attwood Ph.D., C. Psych. on August 10, 2024

Is there a link between our personality profiles and the tendency to eat meat or adopt a plant-based diet?

Is there a link between our personality profiles and the tendency to eat meat or adopt a plant-based diet?

Consumer Behavior

Rebranding Disgust: The "Yucky" Problem of Food Waste

Sophie Attwood Ph.D., C. Psych. on May 12, 2024

How do we engage consumers to minimize their food waste? We can start by reframing it from a gross, smelly, and ugly problem to something more positive.

How do we engage consumers to minimize their food waste? We can start by reframing it from a gross, smelly, and ugly problem to something more positive.

Persuasion

Sensory Primes for Sustainable Eating

Sophie Attwood Ph.D., C. Psych. on April 14, 2024

Machine noises, red tablecloths, and bird song: How sight, smell, and sound can influence healthy, sustainable food choices.

Machine noises, red tablecloths, and bird song: How sight, smell, and sound can influence healthy, sustainable food choices.

Consumer Behavior

The Sustainable Food Solution That Satisfies No One

Sophie Attwood Ph.D., C. Psych. on April 11, 2024

The behavioral psychology behind why consumers continue to shun half-meat, half-plant blended products despite them being a no-brainer for climate, health and even taste.

The behavioral psychology behind why consumers continue to shun half-meat, half-plant blended products despite them being a no-brainer for climate, health and even taste.