Kaayla T. Daniel Ph.D., C.C.N.

Naughty Nutrition

Fowl Play! Plumped, Pumped, and Massaged

Ever wonder about those plump well-endowed DD cup chickens?

Posted Mar 05, 2012

Ever wonder about those plump well-endowed DD cup chickens at the supermarket?

Yes, chickens today are bred to be mostly breasts, but that's not all. Such chickens—or at least their parts—could well be examples of "reformed meat technology" also known as "pumped meat." Same might be true of supermarket turkeys, hams, beef and even fish.

To create simulated "whole cuts," food processors start with pieces of real meat, poultry or fish, then mix in—or inject—some form of soy protein along with soy or another vegetable oil, food colorings, salt, phosphates, flavorings (including MSG) and other additives. These are then massaged, shaped and bound into familiar meat-like shapes—such as chicken nuggets. After fabrication, these products may be sliced, ground or dried.

Such products sell poorly in supermarkets—where ingredient labels are required—but briskly at fast food establishments where customers rarely ask nosy questions about what's in those meaty nuggets and nobody is required to tell them. 

So what about those plump chickens at the supermarket? If they look like chickens, they are probably not reformulated, but they might well be plumped—meaning pumped up with a broth-like liquid containing sodium, water and other solutions and then sold as "all natural chicken." These additives can legally make up fifteen percent of "all natural" chicken, a situation that Dr William Campbell Douglass II has described as "the most clucked up nonsense I've ever heard!"
Dr Douglass goes on to say such "bizarre logic" could only be found in Washington because anyone with "even a bird-sized brain knows that broth and sodium solutions are no more a "natural" part of a chicken than a McNugget." Even Perdue—a major purveyor of low-quality, factory-farmed chickens—has asked the USDA to change this regulation.

Interesting that Perdue, a company whose founder claimed "It take's a tough man to make a tender chicken," has decided to take a tough stance against the USDA and protest the unnatural ways its competitors tenderize chickens. Truly the best thing that can be said about Purdue's factory-farming operation is that its famous slogan has been hysterically mangled in translation, leading to laughter heard around the world. Billboards in Mexico for awhile said, "It takes a hard man to make a chicken aroused." In other countries, it was translated into "It takes a virile man to make a chicken pregnant." Meanwhile, Kentucky Fried Chicken has had it's own translation problems. In China, the slogan "finger-lickin' good" came out as "eat your fingers off." While fast food is not at all good for us, the Naughty Nutritionist considers such fast food advertising to be very good indeed.  Laughter, after all, is the best medicine.   

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