Creativity
Uncomfortable About Creative Risks? Don’t Face It Alone
There’s no algorithm for creativity, but people can help us figure things out.
Updated November 4, 2025 Reviewed by Devon Frye
Key points
- Creative breakthroughs are more likely to happen in social settings.
- AI can generate, but not create.
- There are neuroanatomical explanations for why the body and the mind aren’t separate.
- Friction is critical to moments of discovery.
Sitting alone, in front of a computer, questioning a chatbot, doesn't really move me. When I start to feel worried about cultural and political shifts and need a push forward, my go-to move is to invite inspiring innovators to gather and talk things out. AI can only generate what’s already been thought of, so as a tool, it’s fairly useless in this context. And creative breakthroughs are more likely to happen in social settings.
Of course, simply entering a social situation doesn’t, on its own, lead to noticeable outcomes. There’s work that needs to be done.
I’ve written before about some of the steps behind successful co-creation: Come to the discussion table in a mindset of equals, regardless of any hierarchies that may exist in other contexts; be in a constant state of engagement; listen with the same intensity as speaking, ready to challenge and be challenged; and perhaps most importantly, discuss with the language of friendship. In sum, find special folks, invite them to sit with you and absorb whatever is going on, talk honestly about how we are messing up, and go with the flow of what comes next.
Time to Gather
Tying creativity to the social may seem strange to some. Many of us have been trained to believe that breakthrough moments come only when we are isolated in analytical thought.
But it’s not true. We think better by doing. We learn more about who we are when we get new information from those around us. We develop empathy and understanding from the clarity that emerges when we are forced to explain ourselves to others.
What has been bothering me is the growing sense that AI and algorithmic thinking are encroaching on too many areas of our social, professional, and creative lives. So late in October, we gathered a group of uniquely creative people together in San Francisco for a thought-provoking panel on empowering creativity.
We were curious about how to keep creating amidst the chaos of AI-induced uncertainty, what might bolster our confidence to take creative risks, and why it is still so important to gather in physical artful spaces, embodied human to embodied human. For those who weren’t there, I hope to share some of the highlights.
Brains Are Not Meat-Based Computers
Algorithmic supremacists like to describe our brains as if they were meat-based computers. Working from this perspective, Big Tech's engineers designed a type of AI built on a neural net model of computing, which mimics their (incorrect) understanding of how our brains operate.
When an AI “thinks,” it uses hardware built on interconnected neurons in a layered structure. But scientists in other fields have been demonstrating for decades that human thinking is not restricted to the activity of the neural system in the brain. There are neuroanatomical explanations for why the body and the mind aren’t separate or separable, and how the mind-body dualism at the heart of this belief is simply not compatible with contemporary neuroscience.
One of the impressive creatives that joined our panel was Holly Bowling, an artist who defies convention and labels, a virtuoso pianist with a distinctive musical voice. She walked us through why anyone who has ever engaged in live improvisational music knows that we are not meat-based computers, explaining how the physical side of improvising requires putting in thousands of hours to build "fluidity with your instrument so that you can just get out of the way. All those hours of practice are about removing barriers.”
When an improvisation is really working, Holly explains that “the thing that we are chasing, as listeners and as performers, is getting into that flow state and not thinking anymore… You feel it as a performer. The people listening feel it. The bits and pieces that you’ve collected from other sources, and all the hours that you put in, are just giving you the ingredients you need to let this other thing happen. It’s not a meat computer doing that. It’s uniquely human.”
Get Uncomfortable
Another incomparable creative soul gracing our panel was Reed Mathis, an innovative composer, virtuoso soloist, and host of The Gifts of Improvising podcast. He warned that when improvising, do not attempt to "play from your brain." If you do, the creative output will only appeal to other musicians. But “if you want to play to a roomful of nonmusicians, you have to play from your body… that’s what you have in common with them.”
This is why AI output as it presents today cannot be considered art. It’s algorithm-based, not embodied creativity. Reed went on to note that an algorithm “seeks to please the customer. What does Reed want? Give it to him. Period. End of transaction. To experience human art, you have to join with other people.”
So why are companies positioning AI as a creative tool? Reed laments that “it seems we are doing it to eliminate boredom, to eliminate struggle, to eliminate awkwardness, to eliminate what the Buddha identified as what is uncomfortable in existence… Humans don’t have a great track record of undoing convenience. It seems we just can’t override this desire to make things easy.”
This was a point that a third panelist, Andy Horwitz, a writer, cultural programmer, and founder of Culturebot.org, wanted to jump in on. “User-interfaces are designed to provide friction-free experiences. But do you really want a friction-free experience? Friction has benefits… In learning, isn’t friction between you and your learning partner the key to discovery? I see in my students a discomfort with not knowing. But not knowing is where learning happens.”
Indeed. If we want to stay creative, we need to embrace the discomfort, the dissonance, and the unknown. But to turn these feelings into something beautiful, something that an AI cannot replicate, we need to gather in artful spaces. There’s no algorithm for creativity, but co-creation in social settings born of a paradigm of equality, constant engagement, and friendship can open up a flow of creativity that will surprise all participants.
