Inside the Consumer Mind
Understanding the rational and emotional foundations of consumer behavior
Peter Noel Murray Ph.D.
Dreams have been described as dress rehearsals for real life, opportunities to gratify wishes, and a form of nocturnal therapy. A new theory aims to make sense of it all.
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Peter Noel Murray, Ph.D., is principal of a consumer psychology practice in New York City. Dr. Murray's specialty is the psychological drivers of consumer behavior, with emphasis on emotion.