Psychotherapy Has an Image Problem, Part I
What's ailing the talking cure?
Posted Sep 18, 2013
Psychotherapy has an image problem.
People have to want to come to therapy. They have to believe therapy is a socially acceptable, effective, economically viable response to emotional and relational problems before they’ll be willing to endure the emotional, social and financial risk and give therapy a try. Without this basic trust in the process, the issues mentioned above are a meaningless. If therapy seems like a waste of time, money, and effort, they’ll take the pill instead. Or suffer in silence.
I believe there are six (at least) reasons for this image problem, feel free to suggest more:
Bad apples: There are unethical, under-trained, burned-out therapists in practice all around the world. I’m not looking to become a lightning rod for bad therapist stories today, but I will say the few therapeutic failures are a lot louder than the many successes, and the flaws of the bad apples casts an air of suspicion across the whole profession. Some will point to lax graduate school requirements, bad supervision, or the isolating nature of the profession to partially explain these rare harm doers. Regardless, this is one reason why potential therapy candidates avoid therapy with perfectly ethical, competent therapists.
Insufficient data: The general public isn’t aware of therapy’s proven, lasting effectiveness. When our profession can be reduced to the phrase “rent a friend,” as I’ve heard in numerous contexts, we’ve lost our scientific foothold. The jargon-rich articles that tout evidence-based effectiveness for CBT and psychodynamic therapies are lost on regular folk. Even the APA’s extensive Resolution on Psychotherapy Effectiveness published last summer requires an MA in Psychologese to comprehend. I’ll summarize it for everyone: for many issues, therapy is as effective as meds and the benefits last longer. For some reason, we’re not doing an adequate job of communicating this to the masses.
Psychology in the media: TV and movies present a distorted image of therapy and therapists, and unfortunately this is how most people are introduced to therapy. Many therapists have had clients ask if they could “just be more like Dr. Phil.” I certainly have. Even the psychotherapist darling drama In Treatment presents a whole career of ethical dilemmas in a single season. The confidential nature of our work adds an element of mystery the media is more than willing to exploit. We’re letting screenwriters and celebrity therapists inform the public about the intricacies and benefits of therapy, and all too often therapy is the punch line.
Elitist distortion: As I prepared for the first National Psychotherapy Day I spoke with a consultant who specialized in building non-profits. In his devil’s advocate role he asked: “Why would anyone support therapists? Isn’t therapy just a luxury for the upper-middle class? Should we have a ‘corporate lawyer day’ too?” Yes, those words burned, but they helped reveal a distortion in the general consciousness. Private practice therapists do tend to focus on the middle-to-upper class, but therapy is for everyone. Low-fee counseling centers are meeting the needs of millions of people every year. And if you look nationwide, community mental health clinics are sparse, underfunded, and overwhelmed. We have to do something about this. People donate to many worthy causes, but low-fee counseling centers are rarely the recipients.
No unified promotional campaign: Every therapist reading this article will contribute some time and money this year promoting their own practice. That’s what we’ve been accustomed to doing, essentially competing against our friends and fellow therapists for business. Our professional organizations, the APAs and AAMFTs and NASWs of the world are busy with political battles and just occasionally promote therapy limited to their respective license. What if all therapists spent one day each year promoting the profession as a whole, not just their own practice? Just one day?
We have an image problem. We work hard behind closed doors, and people are afraid to talk about what we do and how it helps. What can we do about this? Come see in Part II.
In the meantime, if you find a cool turquoise shirt, buy it.
If you want to get involved in another elitist distortion, come take a look at my website and like myfacebook. I borrowed liberally from an article I wrote for the San Gabriel Valley Psychological Association newsletter for this piece.