I'll Have What She's Having
The effects of social influences
Brent McFerran Ph.D.
There are many temptations to organize our life around the experience of earlier trauma. But that may short-change the future—which starts by our envisioning something better.
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Brent McFerran, Ph.D., is an assistant professor of marketing at the Beedie School of Business, Simon Fraser University.
Musings about consumer psychology and how others affect what we do.