I'll Have What She's Having
The effects of social influences
Brent McFerran Ph.D.
Dreams have been described as dress rehearsals for real life, opportunities to gratify wishes, and a form of nocturnal therapy. A new theory aims to make sense of it all.
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Brent McFerran, Ph.D., is an assistant professor of marketing at the Beedie School of Business, Simon Fraser University.
Musings about consumer psychology and how others affect what we do.