I'll Have What She's Having
The effects of social influences
Brent McFerran Ph.D.
The question is not whether you’ll change; you will. Research clearly shows that everyone’s personality traits shift over the years, often for the better. But who we end up becoming and how much we like that person are more in our control than we tend to think they are.
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Brent McFerran, Ph.D., is an assistant professor of marketing at the Beedie School of Business, Simon Fraser University.
Musings about consumer psychology and how others affect what we do.