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I'll Have What She's Having

The effects of social influences

Diet
Beliefs About the Causes of Obesity

Brent McFerran Ph.D. on January 2, 2013

Beliefs about the cause of obesity can torpedo New Year's resolutions.

Beliefs about the cause of obesity can torpedo New Year's resolutions.

Diet
Getting Kids to Eat Veggies

Brent McFerran Ph.D. on February 21, 2012

If we cannot get children to eat healthy now, we are likely staring down the barrel of obesity rates that will continue to rise.

If we cannot get children to eat healthy now, we are likely staring down the barrel of obesity rates that will continue to rise.

Consumer Behavior
Do Small Packages Make Us Eat More?

Brent McFerran Ph.D. on November 8, 2011

In 2004, Kraft introduced small package sizes for several of its snack food lines. Aside from there being times when a smaller package might be more convenient, many consumers welcomed these packages as being helpful in moderating their own intake.

In 2004, Kraft introduced small package sizes for several of its snack food lines. Aside from there being times when a smaller package might be more convenient, many consumers welcomed these packages as being helpful in moderating their own intake.