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The effects of social influences
Brent McFerran Ph.D.
Food and beverage companies' role in obesity
Why are people so divided on Affirmative Action?
Why do we buy luxury brands?
Beliefs about the cause of obesity can torpedo New Year's resolutions.
If we cannot get children to eat healthy now, we are likely staring down the barrel of obesity rates that will continue to rise.
In 2004, Kraft introduced small package sizes for several of its snack food lines. Aside from there being times when a smaller package might be more convenient, many consumers welcomed these packages as being helpful in moderating their own intake.
Brent McFerran, Ph.D., is an assistant professor of marketing at the Beedie School of Business, Simon Fraser University.
Musings about consumer psychology and how others affect what we do.