How to Amplify Your Idea
Making the most of what you’ve come up with.
Posted July 4, 2021 | Reviewed by Gary Drevitch
You’ve probably come up with at least one idea that you wish had more impact. Perhaps one or more of these tips will help you advance those ideas.
Should you submit your idea for adoption?
For example, you’ve developed a set of puppets for parents or counselors to use with children. You might send a sample or even just drawings to puppet manufacturers.
Or you created an idea or prototype for PickMeUp, a pneumatic-lift seat that lowers to the floor so a disabled person who falls can summon it with a cursor-necklace, slide their butt on it, and lift so s/he can easily stand. Send the idea or prototype to wheelchair manufacturers.
A personal example: As a hobby, I hybridize roses. When I come up with a variety that I believe worthy, I offer to send cuttings to major rose distributors. I usually get rejected but I’ve had a couple of successes. And even the hope makes my daily work with the roses feel more important.
Should you talk up your idea?
You might just explain your idea to a friend or two. Or be bolder and present it at a meeting—for example, at work, your religious or fraternal organization, book club, a library, or in the public comment period of a city council or school board meeting. Each time you explain your idea, it or the presentation will likely improve. And if you make clear that you’re truly open to criticism, the idea may improve further. For example, you might say, “So that idea is working well for my clients but I’m just one practitioner. I’d welcome hearing whether you think it or a variation might work for you?”
Should you write up your idea?
Should you submit an article, a letter to the editor, or a note to your favorite columnist? At a local publication, a professional or general-interest website or blog? At minimum, you could post your idea on your own blog, YouTube, or Twitter and, if you wish, request feedback or promotion.
Do you need a collaborator?
Perhaps you could use someone to further develop your idea, create a visual presentation of it, or market it. For example, you've developed a new approach that’s working well with your clients, coworkers, or customers. But you’re no writer, marketer, graphic designer, or public speaker. Should you share it with a possible collaborator? If you’ve written a book or book proposal, is it time to get an agent? Here's a tip for getting one: Visit the relevant section of a large bookstore. Look for books similar to yours and read the acknowledgments section. If the author is effusive about his or her agent, send that agent a query letter.
Ideas are a dime a dozen, but good ideas, well iterated and promoted, are not.
I read this aloud on YouTube.