“Girls Rule!”

What your boy is seeing about his sex

Posted Jun 26, 2017

Pixabay, CC0 Public Domain
Source: Pixabay, CC0 Public Domain

I noticed a couple walking with a school-age boy and girl. The boy was wearing a nondescript shirt but the girl was wearing one that said, “Girls Rule!”

Of course, it’s possible the boy was oblivious to that but multiply that by the countless anti-male messages that bombard today’s boys. For example, all 10 of the all-time top box office children’s movies have female heroes and male inferiors. And following suit is the new blockbuster, Wonder Woman. TV sitcoms and dramas disproportionately portray spunky females showing The Way to inferior males. And then there are those consumer products, from tee shirts to bumper stickers. Here are a few anti-male phrases I've seen on the street. Haven’t you? Indeed, when I searched Amazon.com I found all of them emblazoned on thousands of products.

2,615 products state, “Girls Rule:" That includes 49 that say, “Girls rule, boys drool.”  Here's an example. How might your son feel on seeing that? Eight products bear the corollary, "Chicks Rule. Boys Make Good Pets." A search of Amazon revealed only 15% as many “Boys Rule”  products. But even that overstates the case. I examined the first 50: Only five actually said “Boys Rule.” The others were, for example, “Rules for Boys" and a parody showing idiotic male cartoon characters.

A Google search on the term "girls rule" yielded 384,000 hits.

16,309 products bear "Girl Power." This one added two words "Mother Fu*king Girl Power." Its sales rank is 1,060 among all female clothing and jewelry, with 75% of the Amazon user reviews being 5-star. Imagine your son seeing that? I searched on "Boy Power." Not one product bears that phrase.

568 products are emblazoned “The Future is Female."  Here’s one. (69% five-star Amazon user reviews.) How might your son feel on seeing that? How many products assert, "The Future is Male?" A total of one: a bodysuit for newborn boys.

For decades now, feminists and minority activists have insisted that words matter. That’s why they’ve installed watchdog groups to scrutinize for anti-female or anti-minority bias. So it's reasonable that anti-male messages deserve some blame for the dramatic decline in boys' performance. For example, a half-century ago, the ratio of college degree holders was 60/40 male. Now it's 60/40 female. And teen boys are four times as likely as girls to die from suicide.

Shouldn't the creators and distributors of anti-male material feel some responsibility? And look at yourself: Are you promoting merit-based fairness to both sexes?

The 2nd edition of The Best of Marty Nemko is available. You can reach career and personal coach Marty Nemko at mnemko@comcast.net.

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