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Altruism

Yes, You Do Make a Difference. Here's the Proof.

Scientific findings reveal how each gesture of kindness creates ripples.

Key points

  • Kindness creates "elevation," inspiring happiness and positive emotions.
  • Simple acts of kindness can ripple out to impact people up to three degrees away.
  • Small gestures, like compliments or random acts, can ignite a wave of positive change.

Did you see that video of the guy who mows other people's lawns? Why do videos where someone helps someone in need go viral?

There's a reason: It causes a feeling of what psychologists call "elevation." You're moved, inspired, and feel happier.

But here's where it gets even better. When you do an act of kindness, you inspire positive change far beyond the person you’re helping by not just one degree—but three.

Social scientists James Fowler and Nicholas Christakis discovered that kindness spreads through social networks in ways we might never have imagined. Their research shows that when you perform a simple act of kindness, it doesn’t just impact the recipient; it can create a ripple effect that influences people up to three degrees of separation away. In other words, someone who witnesses you sharing a kind word with the cashier at your local supermarket is more likely to be kind to someone, and so forth.

So, let’s break this down. If you do something kind for someone—whether it’s buying them coffee, helping them with a task, or offering a kind word—it doesn’t just make their day. That friend may feel uplifted and, in turn, pass on the positive energy to their own friends.

The same goes for the onlookers of your kind gesture. These people, in turn, may pay it forward to their social circles. According to the research, kindness can spread all the way to the third degree - i.e., to strangers you've never met and you'll never know about. Remember that next time you think you don't make a difference!

Why Does Kindness Spread?

The study highlights the role of emotional contagion in social networks. When someone experiences a positive interaction, their mood improves, and they are more likely to behave in ways that help others. It’s like a chain reaction, where one small spark ignites a much larger wave.

Fowler and Christakis also suggest that our social networks are much more interconnected than we realize. You may not directly know someone’s friends, but your kindness can impact them just the same, thanks to the invisible threads of connection that link us all. It’s as if we are all part of a giant, complex web of goodwill, where every action—good or bad—reaches farther than we expect.

The Power of One

This research brings a powerful message: your kindness matters. Each kind act you perform not only impacts the person you help but can trigger a chain of positive interactions that ripple outward, reaching people you may never even meet.

Take a moment to imagine: What if we all made a conscious effort to spread kindness every day? If each of us performed one act of goodwill—I call it a micromoment of upliftment in my latest book, SOVEREIGN. It would create a network of compassion, creating a wave of positivity that stretches across communities, cities, and even countries. Think of the potential—just one smile, one helpful gesture, a shared joke, or a thoughtful word can have far-reaching consequences.

Simple Ways to Start Spreading Kindness

  1. Compliment Someone: A genuine compliment can boost someone's mood and inspire them to do the same for someone else.
  2. Random Acts of Kindness: Pay for a stranger’s coffee, leave a positive note for a coworker, or offer to help someone carry groceries. Small gestures can have big impacts.
  3. Listen with Empathy: When was the last time someone listened to you rather than looking at their phone or being otherwise distracted? Sometimes, all someone needs is a person who listens without judgment. Just being there for someone can mean the world to them.
  4. Support Local Causes: Whether it’s volunteering, donating, or simply raising awareness for a cause you care about, your efforts can spread goodwill throughout your community.

Who knows? Your small act of goodwill might just be the spark that changes someone’s day—or even their life.

Facebook image: insta_photos/Shutterstock

LinkedIn image: PeopleImages.com - Yuri A/Shutterstock

References

Fowler, J. H., & Christakis, N. A. (2008). Dynamic spread of happiness in a large social network: Longitudinal analysis of the Framingham Heart Study. BMJ, 337, a2338. https://doi.org/10.1136/bmj.a2338

Haidt, J. (2000). The positive emotion of elevation and its influence on prosocial behavior. In J. P. Forgas (Ed.), Feeling and thinking: The role of affect in social cognition (pp. 351-377). Cambridge University Press.

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