Dreams have been described as dress rehearsals for real life, opportunities to gratify wishes, and a form of nocturnal therapy. A new theory aims to make sense of it all.
Verified by Psychology Today
On attitudes—and why people resist changing them
Andrew Luttrell Ph.D., Jake Teeny Ph.D.
One of the most dangerous cognitive biases is something we all hold to some degree. However, recent research highlights how this bias can be amplified by the presence of others.
Wealth inequality in the U.S. is vast, but talking about it makes people defensive. New studies find that shifting attention away from upper-class privilege is more persuasive.
Gift giving is one of the most important yet tricky aspects of social life. Here are three simple ways to ensure your gifts are talked about for years to come.
Ads are most persuasive when they make just three claims. Marketing research shows that people grow more skeptical when an ad makes more.
New research also shows that our impressions of a communicator depend on whether they tell stories.
Even if you are uniformly positive or negative toward a political candidate, you might still feel mixed or torn about your preference. Why might this be?
Attempts to combat Ebola in West Africa were thwarted by widespread distrust of government. But one campaign managed to promote public health by building trust and accountability.
Could one of your strongest held opinions also be one you had no idea you held? And how might it influence your perception of the world around you?
Why has the mask-wearing debate continued this long? Why do people continue to resist wearing one? Here's what can you do to better understand and convince others.
What happens when people connect their opinions to their core moral beliefs and convictions? Research finds that these moralized opinions can be especially difficult to change.
It can be difficult to understand why others choose to believe what they do. But one of the first obstacles to understanding is your assumption that they "chose" their beliefs.
What kinds of messages change a person's mind? New research in neuroscience peers into people's brains as they read or watch advertisements.
The protests against police brutality have received much scrutiny. How do one's own opinions toward the movement shape how they perceive the protests?
When people learn that a product has unethical qualities, they're more likely to forget those details than if they'd learned about one that's ethically sound.
You might be surprised to find that some of our strongest opinions are held without many strong arguments in support of them.
When it comes to convincing people to adopt healthy behaviors, is it better to focus on the behavior's benefits or the dangers of not adopting that behavior?
The COVID-19 pandemic has affected our daily behaviors more than we could have imagined. But how might it also be affecting our opinions on things and how much we talk about them?
You might think you have to change people's opinions to change their behavior. But sometimes rules that affect people's behavior directly can ultimately reshape their opinions.
Have you struggled in trying to persuade others? Do people seem to dig in their heels when you present an opposing viewpoint? Check out these two simple persuasion tricks.
Regardless of what the policies actually are, liberals tend to support policies endorsed by Democrats, and conservatives tend to support policies endorsed by Republicans.
Although it may not seem like much, a simple shift in how you think about your preferences can have significant impact on your political attitudes and behaviors.
Pundits talk a lot about "liberal" and "conservative" views, but do people actually organize their opinions this way? National surveys probe the role of ideology in everyday life.
Have you previously struggled to make your New Year's resolutions last? Well, learn about the science of attitude strength to help ensure your 2020 resolutions are here come 2021.
How quickly people are able to give their opinions says a lot about how influential those opinions are and how difficult they are to change.
Why do people do what they do? To understand that, you first have to understand their opinions, particularly, their strong ones.
Andrew Luttrell, Ph.D., is a professor of social psychology at Ball State University. His research examines moralized attitudes, feeling conflicted, and opinion stability over time.
Jake Teeny, Ph.D., is an assistant professor of marketing in the Kellogg School of Management at Northwestern University, where he researches persuasion, metacognition, and consumer behavior.