Consumed

Artificial Intelligence

Debugging Overconfidence: Is AI Too Sure of Itself?

Alain Samson Ph.D. on February 25, 2026

AI doesn’t just simulate human thinking and language—it mimics our cognitive biases too. Overconfidence is one of the most powerful and overlooked issues.

AI doesn’t just simulate human thinking and language—it mimics our cognitive biases too. Overconfidence is one of the most powerful and overlooked issues.

Intelligence

Building Behavioral Intelligence: Bringing It All Together

Alain Samson Ph.D. on November 25, 2025

What does it take to turn fragmented behavioral insights into effective and sustainable real-world solutions? Read the second part of my two-part series on behavioral intelligence.

What does it take to turn fragmented behavioral insights into effective and sustainable real-world solutions? Read the second part of my two-part series on behavioral intelligence.

Behavioral Economics

From Behavioral Insights to Behavioral Intelligence

Alain Samson Ph.D. on October 16, 2025

Behavioral science has influenced and shaped policies and business practices for years. For its insights to be more effective, the science needs to become behaviorally intelligent.

Behavioral science has influenced and shaped policies and business practices for years. For its insights to be more effective, the science needs to become behaviorally intelligent.

Artificial Intelligence

AI and the Mind: Shortcut or Superpower?

Alain Samson Ph.D. on July 17, 2025

Generative AI can outsource our thinking or extend it—if we can use it with intention.

Generative AI can outsource our thinking or extend it—if we can use it with intention.

Behavioral Economics

The Surprising Power of Disclosure

Alain Samson Ph.D. on April 17, 2025

Are defaults with disclosure a win-win for ethics and effectiveness?

Are defaults with disclosure a win-win for ethics and effectiveness?

Attention

Attention Shoppers! What You Need to Know About Advertising

Alain Samson Ph.D. on January 20, 2025

The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention to attention.

The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention to attention.

Self-Control

On Hold or in Overdrive: Decoding Inaction and Impulsivity

Alain Samson Ph.D. on October 4, 2024

Do you act too quickly or fail to act altogether? Here's what you need to know about the fight-flight-freeze response of decision-making.

Do you act too quickly or fail to act altogether? Here's what you need to know about the fight-flight-freeze response of decision-making.

Self-Control

The Shocking Truth About Clickbait

Alain Samson Ph.D. on June 26, 2024

You won’t believe what people fall prey to. A primer on the psychology of clickbait.

You won’t believe what people fall prey to. A primer on the psychology of clickbait.

Confidence

The Benefit of the Doubt: Do Experts Know Their Unknowns?

Alain Samson Ph.D. on April 9, 2024

New research suggests that experts are good at recognizing when they’re right but show less awareness when they’re wrong.

New research suggests that experts are good at recognizing when they’re right but show less awareness when they’re wrong.

Consumer Behavior

Mitigating Mindless Munching

Alain Samson Ph.D. on January 9, 2024

Discover 8 behavioral science-backed ways to reduce mindless TV snacking.

Discover 8 behavioral science-backed ways to reduce mindless TV snacking.

Behavioral Economics

Is Mental Accounting Universal?

Alain Samson Ph.D. on October 6, 2023

Money isn't just about numbers; it's about psychology. New research supports a longstanding tenet of behavioral economics.

Money isn't just about numbers; it's about psychology. New research supports a longstanding tenet of behavioral economics.

Behavioral Economics

Behavioral Science in the 21st Century: 5 Challenges

Alain Samson Ph.D. on July 6, 2023

If behavioral science is to contribute to solving complex global problems, it needs to address challenges in five areas.

If behavioral science is to contribute to solving complex global problems, it needs to address challenges in five areas.

Consumer Behavior

Savvy to Sneaky: 10 Ways Sellers Use Price to Make Us Buy

Alain Samson Ph.D. on April 10, 2023

Are you falling prey to common pricing tricks used by sellers? Uncover the psychology behind 10 of them.

Are you falling prey to common pricing tricks used by sellers? Uncover the psychology behind 10 of them.

Cognition

Do You Like to Think?

Alain Samson Ph.D. on January 10, 2023

Decision quality is partly determined by your information processing. But do you enjoy the thinking process in the first place? The answer may be more important than you think.

Decision quality is partly determined by your information processing. But do you enjoy the thinking process in the first place? The answer may be more important than you think.

Career

How People Deal With Unexpected Time Gains

Alain Samson Ph.D. on September 26, 2022

Do people treat unexpectedly gained time the same as financial windfalls?

Do people treat unexpectedly gained time the same as financial windfalls?

Bias

5 Ways to Spark Reflections About Bias

Alain Samson Ph.D. on June 22, 2022

These simple challenges are proven to create “aha moments” about rationality and bias. Why not try them at work?

These simple challenges are proven to create “aha moments” about rationality and bias. Why not try them at work?

Persuasion

How Culture Influences Our Response to Risk

Alain Samson Ph.D. on March 21, 2022

How a problem is framed influences how much risk we're willing to tolerate—but culture plays a part, too.

How a problem is framed influences how much risk we're willing to tolerate—but culture plays a part, too.

Career

Payment Frequency Impacts Consumer Spending

Alain Samson Ph.D. on December 20, 2021

Does the gig economy encourage spending?

Does the gig economy encourage spending?

Career

People Believe that Products Work Better for Others than Themselves

Alain Samson Ph.D. on September 21, 2021

Whether it’s a sports drink or COVID-19 vaccine, people often think that others will benefit more from consumer products. Why?

Whether it’s a sports drink or COVID-19 vaccine, people often think that others will benefit more from consumer products. Why?

Career

10 Ways to Get a Big Project Done

Alain Samson Ph.D. on June 23, 2021

Do you have trouble completing big projects? Behavioral science can nudge you over the finish line.

Do you have trouble completing big projects? Behavioral science can nudge you over the finish line.