Creativity
Need a Creativity Boost? Here’s How
Research shows that a fixation on initial ideas can block better ones.
Posted July 11, 2025 Reviewed by Davia Sills
Key points
- Sometimes, familiarity can be a trap, preventing innovation.
- Research shows that fixation on initial ideas can block better ones.
- Empathy might seem more heart than head, but it’s a powerful creative tool.
- The more deeply you understand others’ experiences, the more nuanced and original your ideas can become.
If you’re an expert on African drumming or a thought leader in the field of quantum computing or any other topic as rich and rare as these, chances are, you’ve been immersed in your topic for years. You’ve spoken about it, written about it, maybe even taught it. But sometimes, familiarity can be a trap. The same insights that once felt fresh can start to sound like an echo chamber.
If you’re looking to spark new insight, here are five evidence-based ways to think more creatively about your area of deep expertise.
1. Drop Your First Idea
Our brains love the familiar, especially under pressure. That first idea—the one you’ve used successfully before—often pops up automatically. But research shows that fixation on initial ideas can block better ones. The next time you brainstorm a talk, article, or strategy, challenge yourself to set aside your first idea and explore what else emerges. Your second or third thought may surprise (even) you.
2. Reframe the Problem
Sometimes, what limits creativity is not the solution but how we’ve framed the problem. A technique called cognitive reappraisal encourages us to look at a situation in a completely different light. It’s like tilting your head and suddenly seeing the duck become a rabbit. Try asking: What if the opposite were true? What would my harshest critic say? How would a 10-year-old describe this challenge? Reframing can break stale mental patterns and unlock new angles on even the most familiar subjects.
3. Try a Little Sarcasm
This might sound odd, but sarcasm—yes, that dry, contrary humor we often dismiss as a low form of wit—has been shown to stimulate abstract thinking and creativity. Sarcasm requires you to hold two ideas in your head at once: what is said, and what is actually meant. That mental juggling builds creative muscle.
So the next time you’re brainstorming, don’t just be earnest—be cleverly contrarian. Play with exaggerated takes or ironic perspectives and see what new insights bubble up.
4. Meditate Without a Goal
Many high performers turn to meditation to quiet their minds, but the style of meditation matters. An “open monitoring” practice, in which you sit in awareness without focusing on a specific object or outcome, has been shown to promote divergent thinking—the kind that fuels creative breakthroughs. No agenda, no mantra, just presence. This unstructured stillness allows new associations to emerge without constraint.
5. Dial Up Your Empathy
Empathy might seem more heart than head, but it’s a powerful creative tool. Research shows that teaching people to be more empathetic—through practices like perspective-taking and emotional expressiveness—enhances creativity. The more deeply you understand others’ experiences, the more nuanced and original your ideas can become. Empathy expands your imaginative range, especially when you’re trying to reach or serve new audiences.
Creative thinking isn’t about abandoning your expertise—it’s about refreshing it. These five practices can help you zoom out, shake off the dust, and re-engage your mind in unexpected ways. Because the most compelling thought leaders aren’t just experts—they’re constantly curious explorers of their ideas wherever they are to be found in the world around them.
References
Leahy, K., Daly, S. R., McKilligan, S., and Seifert, C. M. (April 2, 2020). "Design Fixation From Initial Examples: Provided Versus Self-Generated Ideas." ASME. J. Mech. Des. October 2020; 142(10): 101402. https://doi.org/10.1115/1.4046446
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