Change Your Mind

Openness

How to Appeal to People Who Morally Oppose You

Attitudes and Persuasion Lab on June 30, 2022

How can we move those morally opposed to us to be more open to our view?

How can we move those morally opposed to us to be more open to our view?

Politics

Why Misinformation Is Appealing

Attitudes and Persuasion Lab on January 11, 2022

People often prefer certainty over the truth.

People often prefer certainty over the truth.

Career

Does Personalized Marketing Work?

Attitudes and Persuasion Lab on May 4, 2021

Are you tired of personalized advertising? Although tailored ads are often effective, these 5 factors can reduce their power.

Are you tired of personalized advertising? Although tailored ads are often effective, these 5 factors can reduce their power.