Skip to main content
Wisdom

Two Voices That Lead Us Astray and One That Leads Home

Here's why we search for value in all the wrong places and how we find it again.

Key points

  • Young minds search for ways to feel valued, and they absorb the loudest cultural voices around them.
  • Young minds hear advertisers promising that value can be bought, and key adults suggesting it can be earned.
  • These voices settle into their minds, and they exhaust themselves trying to buy and earn their sense of value.
  • But beneath these lives a voice reminding them, “Value lies in walking the road home to each other.”
LUMEZIA/iStockphoto
Source: LUMEZIA/iStockphoto

Our journey begins moments after we arrive, when we’re placed in the arms of our two parents. They carry us into their apartments and houses, close the doors behind them, and whisper, “You’re home.”

We’re ready for their warm laps, steady arms, and loving gazes. But instead, we find ourselves living with parents who are overwhelmed by the demands of our consumer culture. We discover our parents—faced with the difficult task of making it on their own—are often too busy, too worried, or too wounded to respond to us.

We reach out again and again, but all too often, they don’t reach back. And we start to wonder (M. Crouch, 2015; F. Jefferson, 2025): Why don’t they value me?

That’s when the consumer culture explodes into our young lives, arms open wide, proclaiming, I’m here! And all of a sudden, the consumer culture is here, there, and everywhere—singing in jingles, staring at us from cereal boxes, and flickering on every screen (Watkins, 2022). It’s telling us: This thing right here? It’s not a product—it’s magic. It’ll make you valuable again.

Our young minds buy into this cultural message, and they decide, This must be very important. I’ll remember this. So they invite in a new voice that repeatedly declares: If you want to be valuable, you’ll need to buy many things.

A Second Cultural Voice Joins the Chorus

Our young minds keep watching, gathering clues, and piecing things together. This time, they study the grown-ups. And here’s what they find: When I reach for a hug, no response, but when I come home from school with straight A’s, smiles, applause, and maybe a trip to the ice cream store (Kohn, 2009).

Our minds see the clear message: Accomplish in the way that grown-ups admire, and they see my value. This message seems too important to forget, so our minds make room for a second voice—firm and focused: If you want to be valuable, you’ll need to go out and earn it.

Psychologists have a name for these outside voices that take up residence in our minds. They call them introjects. (R.M. Ryan, 2000)

The introjects sneak in early, make themselves at home, and refuse to leave. They plop down on the couch, put their feet up, and hand us their plan: Do something! Buy something! They’re convinced this will bring us the value we’re after.

So we purchase the shoes. We ace the test. We win the medal. And… nothing. No lasting sense of value.

But our introjects aren’t discouraged. Try again, they shout. Push harder this time! Win bigger! Buy better! You’re almost there.

We perform more. We collect more. We hustle more. And soon, we’re in that all-too-familiar place: endlessly doing this, forever buying that, always on-call for the next thing. We’re so caught up in doing everything, we seldom enjoy anything (T. Kasser, 2002).

But Then a Wise Voice Emerges

Somewhere along the road of adulthood, we start to feel overwhelmed by it—the breathless rush of it all—and we start seeking still, compassionate moments.

That’s when we begin to realize: This world holds stillness and compassion. We can find them in the warm embrace of someone who moves slowly, speaks gently, and whose gaze doesn’t waver (Nassar, 2025). We can summon them from within—always just a breath and a few kind words away.

And when stillness and compassion walk beside us, we finally glance down at the path our introjects laid—lined with tasks and glittering with shiny things—and we see it for what it is. It’s not the road to value. It’s just a cultural bedtime story. And we begin to wake up.

We start looking for something real: a path that leaves behind the endless scramble for status and stuff, and leads us toward a true source of value. And soon we see it—a road winding gently toward connection, toward each other (Baumeister et al., 1995; Mineo, 2017).

But this isn’t a small change in direction. It’s a full U-turn. It’s a reversal of everything culture taught us. So we pause, squinting ahead, unsure what this new life could even look like. We turn to that still, compassionate voice and ask: Wait… If I’m not busy striving and accumulating, then what exactly am I doing with my days? What does it really mean to walk toward connection?

The Simple Magic of Being Human Together

That’s when compassion lifts the veil. We see it clearly now. Somewhere along the way, our introjects convinced us to stop seeing people as fellow travelers through life. We stopped saying, I care about you. I want you to care about me. We stopped thinking, I see you. I want you to see me.

Our introjects handed us something thinner—a hollow version of human interaction, a transactional way of relating. People are tools, they insisted. They’re useful if they help us climb, disposable if they don’t. They’re either assets or obstacles. That’s all.

So we looked at others through the eyes of calculation, not compassion.

And in doing so, we missed out on something precious, something sacred. We overlooked the breathtaking beauty of the people right in front of us—their warmth, their wonder, their humanity. Even worse, we blocked them from seeing ours.

This wasn’t just a misstep. It was a heartbreak. Because while our introjects had us using others to chase our value, we passed right by the only place value truly lives—in the simple magic of being human together.

So let’s begin again—by choosing differently. Let’s you and I turn to each other, look each other in the eye, and speak the words we’ve longed to hear: I care about you. I want you to care about me. I see you. I want you to see me.

And when we do, our world shifts. We’re no longer consumers passing each other by in the marketplace of busyness and buying. We’re villagers—slowly, surely, finding our way back to one another.

References

Baumeister, R. F., & Leary, M. R. (1995). The need to belong: Desire for interpersonal attachments as a fundamental human motivation. Psychological Bulletin, 117(3), 497–529. https://doi.org/10.1037/0033-2909.117.3.497

Crouch, M. (2015). Attachment: What is it and why is it so important? Kairaranga, 16(2), 18–23. http://files.eric.ed.gov/fulltext/EJ1240567.pdf

Jefferson, F. (2025). Why children blame themselves for abuse and neglect — and why it matters. Thinkful Psychology. https://www.thinkfulpsychology.com/post/why-children-blame-themselves-for-abuse-and-neglect-and-why-it-matters

Kasser, T. (2002). The High Price of Materialism. MIT Press.

Kohn, A. (2009, September 15). When a parent’s ‘I love you’ means ‘Do as I say’. The New York Times.

Mineo, L. (2017, April 11). Harvard study, almost 80 years old, has proved that embracing community helps us live longer, and be happier. Harvard Gazette. https://news.harvard.edu/gazette/story/2017/04/over-nearly-80-years-har…

Nassar, C. (2025) Why we need the people who matter most more than ever. Psychology Today. https://www.psychologytoday.com/us/blog/born-for-a-better-world/202503/…

Ryan, R. M., & Deci, E. L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist, 55(1), 68–78. https://doi.org/10.1037/0003-066X.55.1.68

Watkins, L., Gage, R., Smith, M., McKerchar, C., Aitken, R., & Signal, L. (2022). An objective assessment of children’s exposure to brand marketing in New Zealand (Kids’Cam): a cross-sectional study. The Lancet Planetary Health, 6(2), e132–e138.

advertisement
More from Carl Nassar Ph.D., LPC.
More from Psychology Today