Marc Lewis Ph.D.

Addicted Brains

Ego Fatigue and the Pull of the Present

We fall prey to ego fatigue when immediate pleasures outshine long-term gains.

Posted Feb 09, 2012

Temptation strikes!

In the same paper, another experiment was reported, one that's at least as relevant. Participants watched a 10-minute video clip that was very emotionally arousing (either humorous or tragic). Half were asked to show no emotion on their faces, and the other half could behave normally. Those who had to suppress their emotions performed more poorly on subsequent tasks. Once again, something had been depleted.

These studies have the "toy" quality of many psychology experiments. But they seemed to tap something important. In the past 12 years, ego fatigue (or ego depletion) has been studied in many other labs. In the field of addiction research, there has been increasing recognition that ego fatigue is a serious problem for recovering addicts. But I'd say that those of us who have been addicts are the real experts.

If five minutes of resisting temptation actually lowers your cognitive control, what's the impact of five hours? If 10 minutes of suppressing your feelings saps your cognitive reserves, imagine the impact of suppressing those feelings (deliberately and consciously) all day long, day after day. Addicts know the feeling. And that's why I often say that addicts need to be stronger—not weaker—than ordinary folks, just to endure their cravings.

Ego fatigue is not simple and it does not act in isolation. I want to mention another psychological phenomenon that is joined at the hip with ego fatigue—especially when it comes to addiction.

Delay discounting is the common finding that people will prefer an immediate reward of lower value to a later reward of higher value, even though there's less overall gain. People who are naturally impulsive are the most prone. Delay discounting has a lot to do with dopamine's short-sightedness. Dopamine enhances the draw of immediate goals, and that's all it cares about. Your higher brain processes are supposed to look out for the future. So the dopamine rush of craving and the urgent pull of present opportunities are intimately linked in your brain. And the higher brain processes I mentioned? They give way after a while.

The following video, of kids in the "marshmallow test," shows how agonizing it can be to fight present temptations.

The Marshmallow Test

This video also shows how we try to fight against delay discounting, especially when we know how DUMB it is to give in to immediate temptation (and when there's a moral imperative to hold out). But what I really wanted you to see is the gyrations these kids go through, trying to resist. The whole task brings on massive ego fatigue for any 3- or 4-year old. It's hard to keep resisting what's right in front of you! 

What's different about the successful ones, if anything? They sniff it, fondle it, smell it, even kiss it, and then they look away. They scrunch up their little noses and they look away, or look down, or pretend it's not there. That's the point: they distance themselves from it, before ego fatigue wins out.

Addicts often "discount" the value of sobriety, because the payoff is in the future. Instead they break down and choose the immediate reward. We lunge for the marshmallow—sometimes after ego fatigue has already sapped our strength, and sometimes when we just want to skip the whole, familiar, gruelling process of self-denial.

But there is a way to improve your game. We can learn something from these 3-year-olds. In fact, because we're adults, we can go one better. Don't just look away from the marshmallow. Get yourself out of the room! Or out of the house, or out of the neighbourhood. Or get the booze out of the cupboard, or the ice cream out of the fridge. Or stay away from your buddy Sam: he's usually in the mood to party.

Ego fatigue and delay discounting are a deadly duo, but determination and common sense can still win the day.

Please also visit my home blog, where a number of recovered, recovering, half-recovering, and not-so-recovered addicts of various substances are developing a productive and friendly dialogue, fueled by knowledge of the brain as well as personal experience.