What Are Memes?
A meme is an idea, piece of information, or trend that spreads through the culture — from cold-shoulder shirts for women in 2017 to emojis and gifs online. Religious belief systems and marketing campaigns traffic in memes. The term was famously coined by Richard Dawkins in The Selfish Gene as a cultural corollary to the biological transmission of genetic information via genes and genetic recombination. A successful meme is said to “go viral.”