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Why do we often think we know what we want, only to be disappointed with our purchases and choices? Behavioral economics shows just how irrational humans can be. Here's insight into the surprising ways in which our emotions and thought patterns guide us toward predictable economic decisions.
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Navigating information towards better health decisions.
Psychological insights on the choices we make online.
The psychology of what we buy, how we choose, and why we need to make sense of it all.
Your relationship to money
How to clearly navigate your financial life
Why We (Don't) Buy
Investigating intertemporal choice.
Does human nature rule out a better world?
How behavioral science illuminates the forces at play in our decision making
From consumer marketing to organizational behavior and much more.
How Neuroscience Can Empower (and Inspire) Marketing