We all know that gorgeous people get preferential treatment. It’s a not-too-pretty fact of life long attributed to the halo effect, a type of cognitive bias or judgment discrepancy where our impression of a person dictates the assumptions we make about that person. For example, people will readily blame an unattractive person, over an attractive one, for a crime. Now there’s evidence that beauty and intelligence (and other positive characteristics) go hand in hand. Evolutionary psychologists have opened a tantalizing line of inquiry into age-old questions about beauty, and not a moment too soon. Psychologists observe that men and women alike appear more concerned than ever with attractiveness and perceived physical imperfections. That makes sense when research shows that companies who hire attractive people enjoy higher revenues. The public would rather deal with a good-looking shop clerk rather than a less than appealing one. This preference for attractiveness can be found across domains—politics, media, the legal field, to name a few.