Reports on University of California psychologist Nicholas Christenfeld's study of men's bathroom behavior. Background on the study; People's tendency to select the middle toilet stalls.
By February 1, 1997 - last reviewed on June 9, 2016published
You're dining at your favorite bistro when suddenly nature calls. Rushing tothe restroom, you find a row of four empty stalls. All seem equally clean, are well stocked with toilet paper, and feature a similar assortment of amusing graffiti. Which are you most likely to choose?
a) one of the two middle stalls
b) one of the two end stalls
c) whichever is closest.
To discover the answer to this bit of toilet trivia, Nicholas Christenfeld, Ph.D., a psychologist at the University of California, San Diego, monitored how often the men's room custodian at a California beach had to replace the toilet paper in each of the bathroom's four stalls. It turned out that 60 percent of the used-up rolls came from the middle stalls, rather than the 50 percent you'd expect if choosing a toilet were simply a matter of eenie-meenie-minie-moe.
But a mania for the middle extends well beyond the rest-room door. Faced with four rows of crackers on a supermarket shelf, two-thirds of shoppers will grab a box from one of the center two rows. And if you draw three circles on a sheet of paper and ask people to mark one with an X, half will choose the middle figure.
If there's no difference between several items we can select, why do we avoid the ones on the outside? This habit may be a mental shortcut we use in situations that aren't worth thinking about, says Christenfeld. The center of something is often safer than the extremes; in reaching for a can of tomato paste from an end row we might accidentally grab the jar of sauce sifting next to it. So by mindlessly picking the middle item we save our brainpower for more important concerns.