Essential Reads

In Praise of Demotivation

How can we shift our efforts without it?

How All-You-Can-Eat Buffets Use Psychology to Make Money

They use a "fill the belly cheaply" metric and other tricks to check eaters

Don’t Let Shame Weaken Your Retirement Plans

Psychologists tell us that shame can lead to despair and weakness.

4 Smart Ways to Save $10 on Your Next Grocery Shopping Trip

Use findings in consumer research to outwit marketers and save money.