Essential Reads

Who Are You Trying to Fool?

By Don A. Moore Ph.D. on February 08, 2018 in Perfectly Confident
Everybody can believe that he or she is the best driver in the world and be correct — if everybody gets their own definition of what good driving means.

Is Meritocracy Useful in Searching for a Romantic Partner?

By Aaron Ben-Zeév Ph.D. on February 07, 2018 in In the Name of Love
In meritocracy, one is judged according to one’s personal past performance and achievements. Is this the best principle to follow when looking for a suitable romantic partner?

Even Great Companies Need to Evolve

By Stephen Greenspan Ph.D. on February 05, 2018 in Incompetence
The iconic company Xerox ceased this month to exist as an independent corporation. A four-factor explanatory model of foolish action helps make sense of this event.

When High Prices Attract Consumers and Low Prices Repel Them

By Utpal Dholakia on February 05, 2018 in The Science Behind Behavior
Price has informational value that equates high price with high quality, and low price with questionable quality.