Essential Reads

How to Make Public Bike-Sharing More Popular

Many consumers see urban bicycling as risky. Managing riders' physical risk perceptions is crucial for adoption & growth of ride-sharing programs.

5 Reasons It's So Hard to End a Friendship

Hanging onto relationships that make you feel worse, not better, is a poor choice when it comes to your emotional and physical well-being.
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5 Important Influences Of Emotional Mimicry

By Shahram Heshmat Ph.D. on January 20, 2016 in Science of Choice
Our emotions and moods are affected by the emotional states of the other people we interact with.

Is Saving Money Part of Your Lifestyle?

Adopting saving money as a lifestyle that covers a broad set of activities undertaken regularly has financial benefits for consumers.