Essential Reads

How Millennials Do Valentine's Day

By Kit Yarrow Ph.D. on February 10, 2016 in The Why Behind the Buy
Millennials shop and buy differently than older generations - here's why the experiential Valentine's Day is winning over candy and flowers.

Breaking the S Barrier in New Hampshire

The Great Depression brought FDR and the New Deal. Now, the Great Recession seems to have allowed the word "socialism" to come in from the cold in American politics.

How to Make Public Bike-Sharing More Popular

Many consumers see urban bicycling as risky. Managing riders' physical risk perceptions is crucial for adoption & growth of ride-sharing programs.

5 Reasons It's So Hard to End a Friendship

Hanging onto relationships that make you feel worse, not better, is a poor choice when it comes to your emotional and physical well-being.