Essential Reads

By Fiona ellis-chadwick (Own work) [CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons

10 Factors That Influence Your Purchase Decisions

By Shahram Heshmat Ph.D. on December 09, 2017 in Science of Choice
Consumers are powerfully influenced by their emotions, environmental cues, as well as by how options are presented to them.

How Our Personal Finances Can Make Us Happy

By Utpal Dholakia on December 04, 2017 in The Science Behind Behavior
Financial well-being research focuses on security and stress-relief, but not on contentment or joy that we get from money.
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Six Reasons Why People Give Their Money Away, or Not

By Sara Konrath Ph.D. on November 26, 2017 in The Empathy Gap
Why do people give away their hard-earned money to charity? An economist and a psychologist explain.

Why People Who Have Less Give More

By Utpal Dholakia on November 20, 2017 in The Science Behind Behavior
Every one of us can learn valuable lessons from the generosity and compassion of the poor.