Essential Reads

How All-You-Can-Eat Buffets Use Psychology to Make Money

They use a "fill the belly cheaply" metric and other tricks to check eaters

Don’t Let Shame Weaken Your Retirement Plans

Psychologists tell us that shame can lead to despair and weakness.

4 Smart Ways to Save $10 on Your Next Grocery Shopping Trip

Use findings in consumer research to outwit marketers and save money.

Recent Posts on Behavioral Economics

Why Nothing Is More Exciting Than a Calm Romance

Romantic love is usually associated with tempestuous excitement. Love can certainly be like this, but I believe that in our current accelerated society, calmness, rather than tempestuousness, is the new romantic excitement.

The Mind Of An Addict

There is a gap between what they prefer to do and what they actually do.

You’ve Reached The Top! Now What?

Why do so many ambitious and talented executives and entrepreneurs plateau, burn out, and at times regress once they “reach the top” of whatever ladder, mountain or organizational structure they’ve been climbing?

How I Taught Prospect Theory to My Son

Dear Son, Today I want to talk to you about how people make decisions. Many choices in our lives have uncertain outcomes. Choosing between two alternatives often involves a risk, such as whether you should spend your birthday money on a new bicycle or on a PlayStation.

Evil Geniuses Need Not Apply

Novel research demonstrates that being a team player can not only be nice, it can also be smart.

How the Ownership of Something Increases Our Valuations

When we own something we begin to value it more than other people do.

Why Do We Misjudge Others

When we interact with a new person, our judgments are colored by our own past experiences, projections, and expectations.

A Crash Course on Gender Differences - Session 7

By Eyal Winter on June 27, 2015 Feeling Smart
More Clichés: Men seek Younger and Physically Attractive; Women seek Professionally Successful

Earth to Humans: Why Have You Forsaken Me? Poor Comparisons

What are the psychological roadblocks that explain why we’re not doing much to solve global climate change—a phenomenon that threatens the core of our society? This is the third post in a seven-part series.

Behavioral Economics—An Exercise in Design and Humility

By Alain Samson Ph.D. on June 23, 2015 Consumed
What's the state of your bad decision making? Read Dan Ariely's exclusive take on irrationality and its consequences.

Strange Bedfellows: Love and War

By E E Smith on June 21, 2015 Not Born Yesterday
The month of June is traditionally the time for weddings. Newspapers, magazines, and all forms of social media are teeming with photos of beaming grooms and blushing brides. Wait a minute. Do brides still blush? Somehow, I doubt it.

A Crash Course on Gender Differences - Session 6

By Eyal Winter on June 20, 2015 Feeling Smart
Men, Women and the Roulette of Life

How to Deal with a Toxic Work Environment

I'm an HR manager in a nonprofit mental-health organization -- experiencing many complaints from managers about dealing with poor workplace behaviors. Although not illegal, these behaviors are unhealthy and unproductive. Employees do not seem capable of getting along with each other, and it's harming our ability to work efficiently. What can I do to address it?

Men in Sexist Countries Win More Olympic Medals

A new study challenges the claim that gender equality promotes Olympic success.

Fatherhood has Changed, Father's Day Needs an Upgrade

Shoppers complain that they’re stumped with it comes to finding special gifts for their fathers. Given the elevated emotional stature and broader roles of fathers, here are four ideas to delight your dad on Father’s Day.

The Simple Solution to Income Inequality

By Ken Eisold Ph.D. on June 18, 2015 Hidden Motives
It is a no-brainer, basically: a progressive rate in income taxes, along with estate taxes that target the super wealthy.

How Do You Handle Money?

Do you get your financial information from the ACME School of Investing and Planning?

My Dad's Silly, Simple, Crazy Way to Make Decisions

My mom's death forced my dad to make one of the biggest decisions he had made in a long time. His approach to the decision turned out to be genius. And all this time, I thought I was the one who knew how to make decisions. Man, was I wrong.

Are You the Real Thing?

Coca Cola's brilliant "Share-a-Coke" advertising campaign has resurrected the flagging giant and refueled the debate over the toxic adverse health effects of soda and the vulnerability of the consuming public.

Who Shares Better, Same-Sex or Different-Sex Couples?

By Susan Newman Ph.D. on June 16, 2015 Singletons
For most heterosexual couples, the partner with the fatter paycheck does less on the home front. Not so in same-sex couples. Those of us in traditional marriages and partnerships can learn a lot from “modern families”…and feel happier and less burdened.

Earth to Humans: Why Have You Forsaken Me? Cognition

What are the psychological roadblocks that explain why we’re not trying hard at all to solve global climate change—a phenomenon that threatens the core of our society? The first post in a seven part series.

Satisficing vs. Maximizing

When we face too many attractive choices we feel anxious about missing out.

Are We Doomed to Fail in Love?

Hedonic adaptation and feeling dissatisfied are two major tendencies that prevent us from being too happy. Do they also prevent us from being too much in love? Are we doomed to fail in love, just as we are generally fated not to be very happy?

The Law of Pleasure

All pleasurable activities start out very enjoyable, and within a few minutes we get used to it.

Is Ethical Nudging an Oxymoron?

A new research article published this week by prominent psychologist, Gerd Girgerenzer (author of best-selling 'Risk Savvy') potentially radically debunks decades of behavioural economic research which underpins 'nudging' associated with the 'psychological state'.

Finding the Missing Link between Economics and Psychology

The missing link between economics and psychology can be found in Behavioral Investment Theory.

A Cynical Attitude Could Cost You

A new study reveals that cynical people earn less money. Three statements can help you determine your level of cynicism.

Woodpeckers, Financial Success And You

A woodpecker lays claim to the tree right beside my bedroom window. At 4:57 AM, her work commences on a schedule only she comprehends. It feels like jackhammers blasting pavement on the pillow to my left. Incessantly banging, towards a purpose only a woodpecker could understand. When will it ever stop?

Conversational Courage

How can you summon your courage to engage in conversations that improve your relationships and your results? Here are three steps you can take to create quality conversations.

Good Management is Sustainable Management

When I was in the corporate world, we had a saying about a certain kind of manager: “He got results, but he left a trail of bodies in his wake.” His (or her) methods were unsound, unsustainable. What are characteristics of sustainable management?