Essential Reads

7 New Books to Read This Fall

The best new titles on psychology

Will Americans Eat Fewer Subway Sandwiches Because of Jared?

Despite negative publicity, effects on customers are likely to be short-lived.

Do Shoppers Benefit From Buying With Subscriptions?

Subscriptions are very popular but have many downsides for shoppers

What Shoppers Should Know About Charm Prices

Prices that end in “9" are common and influence buying behavior

Recent Posts on Behavioral Economics

Are You the Real Thing?

Coca Cola's brilliant "Share-a-Coke" advertising campaign has resurrected the flagging giant and refueled the debate over the toxic adverse health effects of soda and the vulnerability of the consuming public.

Who Shares Better, Same-Sex or Different-Sex Couples?

By Susan Newman Ph.D. on June 16, 2015 in Singletons
For most heterosexual couples, the partner with the fatter paycheck does less on the home front. Not so in same-sex couples. Those of us in traditional marriages and partnerships can learn a lot from “modern families”…and feel happier and less burdened.

Earth to Humans: Why Have You Forsaken Me? Cognition

By Kenneth Worthy Ph.D. on June 15, 2015 in The Green Mind
What are the psychological roadblocks that explain why we’re not trying hard at all to solve global climate change—a phenomenon that threatens the core of our society? The first post in a seven part series.

Satisficing vs. Maximizing

When we face too many attractive choices we feel anxious about missing out.

Are We Doomed to Fail in Love?

Hedonic adaptation and feeling dissatisfied are two major tendencies that prevent us from being too happy. Do they also prevent us from being too much in love? Are we doomed to fail in love, just as we are generally fated not to be very happy?

The Law of Pleasure

All pleasurable activities start out very enjoyable, and within a few minutes we get used to it.

Is Ethical Nudging an Oxymoron?

A new research article published this week by prominent psychologist, Gerd Girgerenzer (author of best-selling 'Risk Savvy') potentially radically debunks decades of behavioural economic research which underpins 'nudging' associated with the 'psychological state'.

Finding the Missing Link between Economics and Psychology

The missing link between economics and psychology can be found in Behavioral Investment Theory.

A Cynical Attitude Could Cost You

A new study reveals that cynical people earn less money. Three statements can help you determine your level of cynicism.

Woodpeckers, Financial Success And You

By Michael F. Kay on June 04, 2015 in Financial Life Focus
A woodpecker lays claim to the tree right beside my bedroom window. At 4:57 AM, her work commences on a schedule only she comprehends. It feels like jackhammers blasting pavement on the pillow to my left. Incessantly banging, towards a purpose only a woodpecker could understand. When will it ever stop?

Conversational Courage

How can you summon your courage to engage in conversations that improve your relationships and your results? Here are three steps you can take to create quality conversations.

Good Management is Sustainable Management

By Victor Lipman on June 01, 2015 in Mind of the Manager
When I was in the corporate world, we had a saying about a certain kind of manager: “He got results, but he left a trail of bodies in his wake.” His (or her) methods were unsound, unsustainable. What are characteristics of sustainable management?

Why So Much Financial Crime?

By Ken Eisold Ph.D. on June 01, 2015 in Hidden Motives
If money is our universal solvent, allowing us to exchange anything for anything else, we seem to have reached the point where virtually all other values are dissolved as well.

The Perils of Being Overconfident

Overconfidence in judgment and decision-making is one of the signature biases of human cognition. A new measure sheds new light.

Bribery as Medical Treatment

Smokers are being bribed to give up their habit. This risks turning all human conduct into a disease.

Why Dieters Fail?

A common pattern of failures for chronic dieters and addicts occur when they “fall off the wagon” by violating their diets or consuming the addictive substance.

Our Children's Children's Children*

On top of old worries about whether humankind will survive the next few centuries come new concerns about whether our descendants will even be human in a sense that we would recognize. The centuries ahead could be very interesting, indeed.

Who's Best at Predicting the Future? (and How to Get Better)

By Mark Travers Ph.D. on May 27, 2015 in Social Instincts
Some people are surprisingly good at predicting the future. Are you one of them?

The Credit Lunch

By Alain Samson Ph.D. on May 27, 2015 in Consumed
Using credit or debit cards is associated with more hedonic purchases. Are students more susceptible to this card payment effect?

How Marketers Manipulate You Into Becoming Their Friend

New research reveals how shockingly easy it is to manipulate consumers to like and forgive marketers that deceive them.

Are Umpires Racist?

By Mark Travers Ph.D. on May 21, 2015 in Social Instincts
Umpires call more strikes for pitchers of their own race. Fact or fiction?

Water Games

Negotiations are especially difficult when you are responding to the other party’s assumed instead of actual preferences.

13 Red Flags of Potentially Toxic Friendships

While most of us know at some level that a relationship has turned toxic, we may have a hard time admitting that we have made a poor choice in placing our trust in another.

What Happens When the Whole Family Plays with Food?

By Susan Newman Ph.D. on May 19, 2015 in Singletons
What to make for dinner? What will the kids eat? How to get everyone to the table for dinner in spite of packed schedules? Challenges worth meeting. Family therapy can be helpful, but family dinner is transformative.

Behavioral Economics and Health / Part 1

How a short term pleasure, like a cigarette, trumps having a long life.

The Juggernaut of C.E.O. Compensation

By Ken Eisold Ph.D. on May 18, 2015 in Hidden Motives
All efforts to rein in CEO pay seem to have failed. One has to wonder why

Lack of Employee Recognition is a Management Epidemic

By Victor Lipman on May 18, 2015 in Mind of the Manager
According to a new survey, only 20% of employees feel "strongly valued" at work. 80% feel "poorly to moderately valued."

Democracy and the Pro-social Impulse

Governments answerable to the people can exist only due to the fact that we’re emotional, social creatures, not isolated, rational, strictly selfish individuals. A better appreciation of human nature can help us secure a democratic future.

A Crash Course on Gender Differences - Session 2

By Eyal Winter on May 16, 2015 in Feeling Smart
"sperm competition" is a major force that shaped men and women differently

Psychology of Money

Are you sure you want to spend your money on THAT? Dan Ariely wants you to wait and think. Same for having children.