Essential Reads

How Millennials Do Valentine's Day

By Kit Yarrow Ph.D. on February 10, 2016 in The Why Behind the Buy
Millennials shop and buy differently than older generations - here's why the experiential Valentine's Day is winning over candy and flowers.

Breaking the S Barrier in New Hampshire

The Great Depression brought FDR and the New Deal. Now, the Great Recession seems to have allowed the word "socialism" to come in from the cold in American politics.

How to Make Public Bike-Sharing More Popular

Many consumers see urban bicycling as risky. Managing riders' physical risk perceptions is crucial for adoption & growth of ride-sharing programs.

5 Reasons It's So Hard to End a Friendship

Hanging onto relationships that make you feel worse, not better, is a poor choice when it comes to your emotional and physical well-being.

More Posts on Behavioral Economics

How to Turn a Cold Call into a Warm Call?

Anybody who has ever practiced cold calls knows what resistance and avoidance mean and how they feel. But why don’t people want to be sold, though they love to buy?

The Surest Way to Spot a Good Manager

By Victor Lipman on January 14, 2016 Mind of the Manager
A good manager can be the sole difference between an enjoyable job and an unpleasant one. Practical tips to help you find a winner in the future.

UK Government Uses Psychology To Destroy Medical Profession

It might be better to endure a brief strike and negotiate reasonable terms, than to create a split between employees by delaying agreements and hardening the fault line.

Why Saving Goals Don’t Always Help Consumers

Research shows goals to save money can backfire, unless they are used carefully by savers.

What Maine Can Learn from Lowell, Massachusetts

All of this is very much about how we learn from each other to create a vibrant economic future. And it is also about how we do so without losing the past.

The Psychology Behind the Doctors Strike in the UK

Strikes can also serve a psychological function, because if the union were never to strike, the employer would always offer the lowest possible remuneration...

Music in Shops

By Adrian Furnham Ph.D. on January 11, 2016 A Sideways View
Change a shoppers mood and you change their behaviour. That is why shops use smells and sounds to make us react and hopefully get us spending more

The True Cost of Fast Fashion

The fashion industry has adapted to our speed-of-light lifestyle, at a very high price. Fast fashion is killing us. Here's why.

Why You Should Consider Making Love to Your Ears

Having a hard time doing what's good for you? Gamifying and Mimifying to the rescue!

The Perks of Being an X-File-ophile

After binge-watching all 202 episodes of the original X-files series, I have learned (or re-learned) 6 basic truths.

Duct Tape and WD40 for Relationships

There's a saying that there are only two tools anyone needs in life: duct tape and WD40. Are there tools that basic for relationship maintenance?

Three Reasons Why Pets Don't Lower Health Care Costs

By Hal Herzog Ph.D. on January 04, 2016 Animals and Us
An industry study claims that the medical benefits of owning pets save Americans $12 billion dollars a year on health care costs. Here are the reasons they might be wrong.

Why Calm Management is Good Management

By Victor Lipman on January 03, 2016 Mind of the Manager
These five traits of good leaders are underrated - but effective.

Mexican Standoff

The Mexican Standoff is a cinematic trope and a hopeless trap from a psychological perspective – unless you add foresight.

A Shredded Life

Rarely does one have the opportunity to measure the passage of time by the hours.

Money and Happiness

Happiness research by economists offers interesting insight, but no final resolution, to the problem of the hedonic treadmill.

Why Do Women’s Products & Services Cost More?

Some reasons for a pink tax on women are legitimate but others stem from crafty marketing practices.

Celebration Time

Neuroscience explains what impact you as a leader can have on healthy physical and emotional changes in your team by having positive celebrations and intelligent conversations.

The Claim: People Don't Want Economic Equality

By Denise Cummins Ph.D. on December 24, 2015 Good Thinking
A recent Atlantic essay argued that people don't really want equality. We want fairness. So when is inequality considered unfair?

The Psychology of Christmas Presents

Females are disproportionately active as Christmas gift givers, giving 84% of all gifts, and receiving only 61%...

There’s Gold in Them Thar Kitchens

This past week, the CDC released a report on a 59-year-old Iowa man who got sick trying to extract precious metals from scrap computer parts, by cooking mercury on a kitchen stove.

Is Christmas Killing the Planet?

According to sources cited by Carol Farbotko and Lesley Head, Santa Claus as a myth developed as a method for removing perceived commercial taint during the festive season.

The Magic Trifecta of World-Class Gifting

A trio of psychological buttons that world-class gifters know how to push.

Making Ends Meet

By E E Smith on December 19, 2015 Not Born Yesterday
So far, so good. The first interest rate hike by the Federal Reserve in nearly a decade has been mostly shrugged off by Wall Street.

Why Health Insurance is Now a Bigger Nightmare Than Ever

By Victor Lipman on December 18, 2015 Mind of the Manager
Does it seem even remotely reasonable that a married couple earning $63,000 a year could spend $33,000 in premiums and out-of-pocket expenses? Welcome to health insurance in 2015.

John Lewis Lost the Christmas Ad Crown, but Why?

By Patrick Fagan on December 18, 2015 Money On Your Mind
Every year prior, John Lewis has used psychology to win the Christmas advertising battle in the UK. But this year, it has been beaten both rationally and emotionally.

Give Yourself and Your Loved Ones the Best Holiday Gift Ever

By Michael F. Kay on December 17, 2015 Financial Life Focus
Every year, the same hysteria arises. The over-the-top "need" to spend more money than is rational—leading to January misery.

Which Accent Do We Trust Most (and Find Sexiest)?

By Guy Winch Ph.D. on December 13, 2015 The Squeaky Wheel
Not all foreign accents impact us in the same way--there is one we clearly prefer. Read on to learn more:

Self-Winding Movements

By Jeremy E Sherman Ph.D. on December 11, 2015 Ambigamy
Love em, hate em, prove them wrong--with fanatics, everything you do fuels their zeal. You can't help but fuel some of the people all the time.

New Research Shows Exactly Why Employee Recognition Matters

By Victor Lipman on December 08, 2015 Mind of the Manager
Seven of 10 employees who have received recognition say they're happy with their jobs. Without recognition, satisfaction drops sharply to 39%.