Behavioral Economics Essential Reads

How to Make Public Bike-Sharing More Popular

Many consumers see urban bicycling as risky. Managing riders' physical risk perceptions is crucial for adoption & growth of ride-sharing programs.

5 Reasons It's So Hard to End a Friendship

Hanging onto relationships that make you feel worse, not better, is a poor choice when it comes to your emotional and physical well-being.

5 Important Influences Of Emotional Mimicry

Our emotions and moods are affected by the emotional states of the other people we interact with.

Is Saving Money Part of Your Lifestyle?

Adopting saving money as a lifestyle that covers a broad set of activities undertaken regularly has financial benefits for consumers.

One Surefire Tip For Making Yourself Do What You Need to Do

By Nir Eyal on January 14, 2016 Automatic You
New research reveals an effective way to get ourselves to do tough tasks.

7 Tips for Getting Over Disappointment

By Guy Winch Ph.D. on January 14, 2016 The Squeaky Wheel
How to get over the disappointment of not becoming an instant billionaire.

Extremists Less Influenced by Psychological Anchoring

By Peter A. Ubel M.D. on January 08, 2016 Scientocracy
Our political divisions are not simply a result of political differences. They also result from variations in the way we form our judgments.

If You Want to Reduce National Healthcare Costs Get a Dog

Pet owners make fewer visits to doctors, resulting in a massive reduction of healthcare costs when researchers do the math.

What Can We Learn from Chipotle’s Harrowing Experience?

The rise and fall of Chipotle teach consumers an important lesson about the two-sided nature of brand promises made by companies.

Get More Done By Scheduling to Your Strengths

By Ron Friedman Ph.D. on December 16, 2015 Glue
Are you an early bird? Or a night owl? In either case, you can get more done by taking your body's energy fluctuations into account.

Why Countries Get Rich

By Nigel Barber Ph.D. on December 15, 2015 The Human Beast
The breathtaking increase in wealth with development is due to steadily increasing wages that are tied to rising worker productivity. Why do employees work harder for the company?

Phones With Buttons

Modern corporate practices involving customer and technical support lead to long and frustrating waits. These frustrations are viewed by corporations as the cost of doing business.

Why Do Consumers Hate Uber’s Surge Pricing?

Low normal price, bad timing, and volatility make it seem like price gouging.

The Behavioral Economics of Stage Fright

By Peter A. Ubel M.D. on December 08, 2015 Scientocracy
When something changes the way we feel about a decision, it will probably change the way we think about it, too.

How Terrorist Attacks Influence Consumer Behaviors

By triggering twin consumption impulses to seek safety and to live life to the fullest, terrorist attacks have adverse effects on business & the environment.

The Psychology of Tipping

By Jean Kim M.D. on November 30, 2015 Culture Shrink
Does tipping benefit the American customer more than the service staff receiving them? Is tipping more about control and power than we realize? Should we follow the rest of the world's lead in getting rid of them?

How Minds Work: As Little As Possible

By Jeremy E Sherman Ph.D. on November 30, 2015 Ambigamy
Once we're familiar with the windy contours of a path it becomes to us a straightaway. We love straightaways. They free our attention and fill us with confidence that we can cruise forever more.

What's The Difference Between Rationality And Rationalizing?

By Jeremy E Sherman Ph.D. on November 19, 2015 Ambigamy
We toss around rational and rationalize as though we know the obvious objective difference between them when actually, it's a little more complicated than that.

Is Virtual Virtue a Virtue or a Vice?

By Jeremy E Sherman Ph.D. on November 15, 2015 Ambigamy
If you're a little troubled by the lightweight gesture of simply Praying for Paris, Je suis Charlie, or just clicking to superimpose the French Flag on our Facebook pictures, you're tapping into an old concern, whether little gestures are empty or useful.

The Link Between the Refugee Crisis and Climate Change Talks

Although it may not seem likely at first glance, many crises share a common source in human decision-making biases. Whether it is the refugee crisis, climate change or another crisis, the barriers formed by a preference for short-term gains and the status quo are hard to overcome.

Why the Freelance Economy Is a Social Tragedy in the Making

By Victor Lipman on November 12, 2015 Mind of the Manager
The Social Contract is dead. We're becoming a nation of freelancers. Corporate profits are very high and retirement prospects very low.

Why Try to Change Me Now?

It is commonly assumed that we love someone even though we know his flaws—as love is essentially not about the partner’s characteristics, but about the lover’s attitude.

3 Ways to Enjoy (Pretty Much) Any Experience More

How to enliven our jaded palates and increase relish in our activities using simple methods.

Why Doesn’t Increased Wealth Always Make Countries Happier?

By Art Markman Ph.D. on November 09, 2015 Ulterior Motives
The United States seems to exist in a state of perpetual political campaign these days. Politicians play on people’s dissatisfaction and unhappiness as they talk about why they will be able to make things better. The hidden assumption of this work is that if the economy improves, people will be happier.

Loss Aversion and Romance

By Eyal Winter on November 07, 2015 Feeling Smart
Lazy and disheveled ranks as top deal breaker.

The Fallacy of Pavlov's Dog

Instead of training our employees (and spouses and children) to salivate on-command, we should be instilling them with the principles of total motivation.

Does the Thought of Money Make Us Dishonest?

By Peter A. Ubel M.D. on November 05, 2015 Scientocracy
Our moral backbones are often quite pliable, bending to the social norms of things like our workplace.

Can a Celebrity Endorsement Hurt the Brand?

Celebrity endorsements are wildly popular among advertisers. If not used carefully, they can produce a "Vampire Effect" sucking the life-blood out of a brand.

How Not to Be a Jerk or a Wimp

By Jeremy E Sherman Ph.D. on November 01, 2015 Ambigamy
Based on broad reading in behavioral science and philosophy, here are some tips on how to tip yourself toward the middle ground between being over-assertive and over-accommodating.

Competing Against Another Group Makes Rivals Cooperate

By Art Markman Ph.D. on October 28, 2015 Ulterior Motives
An ancient proverb says, “The enemy of my enemy is my friend.” This proverb suggests that I may choose to cooperate with one of my rivals when I know that this cooperation will allow us to defeat a common enemy.