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Rob Pascale and Lou Primavera Ph.D.


Rob Pascale, Ph.D., founded Marketing Analysts, Inc, a quantitative market research company, in 1982. Throughout his 25-year tenure as president of the company, Pascale was directly involved in over 5,000 research studies for dozens of the largest corporations in the world, and polled over 2 million consumers. He now devotes his time to writing about the social and psychological issues faced by adults. He is the coauthor, with Louis Primavera, of Making Marriage Work.

Louis H. Primavera, Ph.D., is a psychologist trained in behavior and rational emotive behavior therapies who maintained a private practice for more than 25 years specializing in marriage counseling. He is currently the dean of the School of Health Sciences at Touro College, and previously was the dean of the Derner Institute of Advanced Psychological Studies at Adelphi University, held the Department Chair and served as associate dean of the Graduate School of Arts and Sciences at St. John’s University, and held full time faculty positions at Hofstra University, St. Francis College, and Molloy College. He was a consultant to the Department of Psychiatry and Behavioral Sciences at Memorial Sloan Kettering Cancer Center and has held a number of other consulting positions in medicine, business, and education. He is a fellow of the Division of General Psychology and the Division of Measurement, Evaluation, and Statistics of the American Psychological Association, a fellow of the American Educational Research Association, and a fellow of the Eastern Psychological Association. He is the coauthor, with Rob Pascale, of Making Marriage Work.

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