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Peter McGraw Ph.D.


Peter McGraw, Ph.D., is a behavioral economist, a professor of marketing and psychology at the University of Colorado’s Leeds School of Business, and a bachelor who is turning his attention to the opportunities and challenges of single living. His projects include hosting Solo—The Single Person’s Guide to a Remarkable Life, The Solo Salon, and A Single Insight: The Science of Solos. As the Director of The Humor Research Lab (HuRL), McGraw has authored Shtick to Business and co-authored The Humor Code.

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