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Emre Soyer, Ph.D., and Robin M. Hogarth, Ph.D.


Emre Soyer, Ph.D., is behavioural scientist and entrepreneur, providing talks, workshops, and projects on strategic and creative decision making. He has collaborated both with international business schools (including INSEAD, Harvard Business School, Cass Business School, ESSEC, TU Munich, SDA Bocconi, St. Gallen) and companies from a wide range of sectors (including Google, Amazon, Accenture, ING, HSBC, BBVA, EY, Pfizer, Turkish Airlines, TBWA). He has also co-founded and managed multiple startups. Beyond his scholarly work, he has written for Harvard Business Review and MIT Sloan Management Review. He is co-authoring a non-fiction book on learning from experience to be published in New York and distributed worldwide in 2020. More information is available at

Robin M. Hogarth, Ph.D., is a cognitive psychologist and emeritus professor in the Department of Economics and Business at Barcelona’s Pompeu Fabra University. He is considered one of the founders of judgment and decision making research field, with more than a hundred influential articles and six books on the topic to his name. From 1979 to 2001 he served on the faculty of the Booth School of Business at the University of Chicago, where his positions included Deputy Dean, Director of the Center for Decision Research and Wallace W. Booth Professor of Behavioral Science.

Together, we have published The Myth of Experience: Why we learn the wrong lessons and ways to correct them (Hachette, Public Affairs, 2020), and a series of experimental and conceptual papers on decision making and experience.

Books by Emre Soyer, Ph.D., and Robin M. Hogarth, Ph.D.
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