Dan Ariely holds a joint appointment between MIT's Program in Media Arts and Sciences and Sloan School of Management. He is the principal investigator of the Lab's eRationality group and a visiting professor at Duke University. Dan is also a visiting scholar at the Boston Federal Reserve Bank, a founding member of the Center for Advanced Hindsight, a fellow at Diamond Management and Technology Consultants, and President elect of the Society for Judgment and Decision Making. Dan earned a bachelor’s degree in psychology from Tel Aviv University, his master’s and doctorate degrees in cognitive psychology from the University of North Carolina, and a doctorate in Business Administration from Duke University. He the author of Predictably Irrational: The Hidden Forces that Shape Our Decisions.