Interesting read; I call it the “Free T-Shirt Theory” It is amazing what people will do for a free t-shirt. I was at a hockey game and looked from afar and laughed at fans jumping up and risking injury for a shirt that costs less than five dollars. My laughing stopped and my eyes focused like lasers when the t-shirt canon pointed my way and my heart started pounding with anticipation of possible free goods. I too was “one of those people”. I believe it is in our nature to collect. Ownership usually comes at a cost so when offered something (even if we don’t need it) it perks our interest.