Firms are already using neuromarketing in politics. For example: How Neuromarketers Tapped the Vote Button in Your Brain to Help the GOP Win the House."

I however don't have a problem with neuromarketing. If the technology is there then people are going to use it. The only way to stop it would be to halt brain science and that just sounds ridiculous to me.

If the "good guys" (whoever they may be) want to not do neuromarketing, then there message will get left in the dark. We have to change with the times and neuromarketing is going to be a new form of communication. Let's embrace it and learn to use it for good.

On top of all of this, I want to say that in the end this is only persuasion (like all other marketing). So long as we believe people have free will we can't blame people's decisions on "brainwashing."

Interesting article - sharing on Twitter!