I do agree that a social norms need to matter in order to be in place and to be followed. With any idea, not just sexual harassment like the example given in the article, it needs to have some significant meaning to someone in order to be followed. To me, this can be compared to a situation happening to someone. For example, everyone hears about cancer and never really thinks anything of it until it actually happens to them. My father got cancer and changed the perspective of cancer for me. It wasn’t just “cancer” anymore, it actually means something. Like social norms, it gave meaning to my life. So i fully agree with social norms not meaning anything until given meaning in someone’s life.