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Your Money and Your Heart

Understanding consumer behavior

Health
Investment Advice Based on the Latest Behavioral Research

Michal Ann Strahilevitz Ph.D. on September 9, 2015

The market has been acting a bit crazy lately, and for investors who are watching it daily, the intense fluctuations may be driving them a bit crazy too. By reading about prior research on investor psychology and even participating in current research described here, investors can gain greater insights into how to manage both their money and their emotions.

The market has been acting a bit crazy lately, and for investors who are watching it daily, the intense fluctuations may be driving them a bit crazy too. By reading about prior research on investor psychology and even participating in current research described here, investors can gain greater insights into how to manage both their money and their emotions.

Media
8 Tips for Using Emotion to Make Your Resolutions Stick!

Michal Ann Strahilevitz Ph.D. on December 29, 2013

Your emotions can be a very powerful tool for making your New Year's resolutions a reality. This post includes 8 tips for using pain, pleasure, social media, your online calendar and pledges to charities you love and hate to help you succeed with resolutions throughout the year. The key is linking more joy to success and more pain to giving up!

Your emotions can be a very powerful tool for making your New Year's resolutions a reality. This post includes 8 tips for using pain, pleasure, social media, your online calendar and pledges to charities you love and hate to help you succeed with resolutions throughout the year. The key is linking more joy to success and more pain to giving up!

Forgiveness
Five Tips for Getting Back on Track the Day After Overeating

Michal Ann Strahilevitz Ph.D. on November 29, 2013

If you (like most of Americans) are recovering from eating way too much yesterday, these five healthy tips can help you get back on track! The secret involves a mix of healthy choices, self signaling, and self forgiveness.

If you (like most of Americans) are recovering from eating way too much yesterday, these five healthy tips can help you get back on track! The secret involves a mix of healthy choices, self signaling, and self forgiveness.

Heart
Gratitude
Expressing Gratitude Can Make You Sexier!

Michal Ann Strahilevitz Ph.D. on November 27, 2013

Research suggests that gratitude can improve your love life and make you more appealing as a romantic partner! Fortunately, you can learn to be more grateful. This article talks about gratitude's positive effects on relationships, health and happiness. It also offers concrete steps you can take to become more grateful, and thus sexier!

Research suggests that gratitude can improve your love life and make you more appealing as a romantic partner! Fortunately, you can learn to be more grateful. This article talks about gratitude's positive effects on relationships, health and happiness. It also offers concrete steps you can take to become more grateful, and thus sexier!

Happiness
Six Research-Backed Tips on Maximizing Your Happiness Now!

Michal Ann Strahilevitz Ph.D. on June 12, 2013

Professors from Harvard and the University of British Columbia have just come out with a fantastic book summarizing years of research on maximizing the happiness bang you get for your buck. Read this to learn 6 research backed tips for increasing your own happiness by spending your money and time more wisely. Happy reading!

Professors from Harvard and the University of British Columbia have just come out with a fantastic book summarizing years of research on maximizing the happiness bang you get for your buck. Read this to learn 6 research backed tips for increasing your own happiness by spending your money and time more wisely. Happy reading!

gay men Amazon
Marriage
When Brands Take a Stand on Gay Marriage

Michal Ann Strahilevitz Ph.D. on March 23, 2013

Amazon, Expedia & Chick-Fil-A have taken stands on gay marriage. Could these brands make an impact on how Americans feel about this issue? Is taking a brand-stand smart marketing?

Amazon, Expedia & Chick-Fil-A have taken stands on gay marriage. Could these brands make an impact on how Americans feel about this issue? Is taking a brand-stand smart marketing?

Happiness
Charitable Giving Guide: Maximize Both Happiness and Impact

Michal Ann Strahilevitz Ph.D. on December 17, 2012

Research suggests that giving to charity is good for you! Here I offer tips for using both your head and your heart to answer the following questions: What is the most effective way to decide which causes to support? How can you know which charity will most effectively support that cause? Should you focus all your donation dollars on just one charity or multiple charities?

Research suggests that giving to charity is good for you! Here I offer tips for using both your head and your heart to answer the following questions: What is the most effective way to decide which causes to support? How can you know which charity will most effectively support that cause? Should you focus all your donation dollars on just one charity or multiple charities?

gratitude
Gratitude
How Gratitude Can Improve Your Love Life!

Michal Ann Strahilevitz Ph.D. on November 26, 2012

Research has shown that gratitude can improve your love life. Indeed, being more appreciative may make you sexier! Research also suggests that you can learn to be more grateful. This article talks about the research on gratitude's positive effects on relationships, health and happiness. It also offers concrete steps you can take to become more grateful.

Research has shown that gratitude can improve your love life. Indeed, being more appreciative may make you sexier! Research also suggests that you can learn to be more grateful. This article talks about the research on gratitude's positive effects on relationships, health and happiness. It also offers concrete steps you can take to become more grateful.

Vote
Identity
How Voting Contributes to Your Overall Well Being

Michal Ann Strahilevitz Ph.D. on October 26, 2012

Unless you plan to run for public office, the decision to go through the effort of voting is often an emotion-driven decision with psychological benefits. Voting is likely to improve our self-concept, whereas, not voting can lead to self-concept distress. Indeed, for many Americans, the act of voting is largely about feeling involved and improving our emotional well-being.

Unless you plan to run for public office, the decision to go through the effort of voting is often an emotion-driven decision with psychological benefits. Voting is likely to improve our self-concept, whereas, not voting can lead to self-concept distress. Indeed, for many Americans, the act of voting is largely about feeling involved and improving our emotional well-being.

Persuasion
Which Debate Will Have the Most Impact on Voters?

Michal Ann Strahilevitz Ph.D. on October 21, 2012

Americans love the thrill of a good game. That's why so many decided voters watch the debates.They know they won’t change their minds. They just want to see their side win! Yet, for undecided voters, debates can affect voting. However, not all debates matter equally. Several psychological theories predict which presidential debate will have the most influence on voters.

Americans love the thrill of a good game. That's why so many decided voters watch the debates.They know they won’t change their minds. They just want to see their side win! Yet, for undecided voters, debates can affect voting. However, not all debates matter equally. Several psychological theories predict which presidential debate will have the most influence on voters.

Wisdom
Google's Personal Growth Guru Shares His Wisdom

Michal Ann Strahilevitz Ph.D. on September 27, 2012

What actions does Google’s Director of Personal Growth say are the keys to becoming more successful, more likable, and happier? Read this blog post to find out! Also, there are links links to fantastic videos on emotional intelligence on the last page of this post.

What actions does Google’s Director of Personal Growth say are the keys to becoming more successful, more likable, and happier? Read this blog post to find out! Also, there are links links to fantastic videos on emotional intelligence on the last page of this post.