The surprising forces behind what we buy.
Harry Beckwith J.D.
So you're not a "10" in every which way. But you're probably pretty spectacular in some way, and definitely good enough in most areas of life. If ever there were a time to stop beating yourself up for being human, it is now.
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Harry Beckwith, J.D., is the author of five books including Selling the Invisible and What Clients Love.
What leads us to choose what we choose, without thinking? Those forces lie in our childhoods, our culture, and our eyes.