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Cross-Cultural Psychology

3 Things Your Name Might Reveal About You

Humans and computers can match faces to names with surprising success.

Key points

  • Research shows that people hold stereotypes about others based on their names.
  • Names can reveal cultural values and cultural shifts, research suggests.
  • Our names may also influence our personality.
  • Names may also influence important life decisions although this claim is more controversial.

What’s your name? It’s a common enough question we will likely answer hundreds or perhaps thousands of times during our lives. Beyond making social interactions less awkward and giving us a helpful tag to remember information about others, names can also reveal more than you might imagine about human psychology.

Names as Stereotypes

What type of person comes to mind when you think of someone named Elizabeth? How about someone named Misty? According to 400 American participants, “Elizabeths” are high in warmth and competence, while “Mistys” are low on both of these positive traits. “Rileys" are seen as warm but not competent, and “Ruths” are viewed as competent but not warm (Newman et al., 2018; 2022).

Other work suggests that we use names to infer information, often stereotypical, about others’ ethnicity and social class. In a series of experiments involving thousands of participants, Crabtree and colleagues (2022) showed that participants tended to guess that targets with names that are more common among European Americans, like “Mary,” are higher in both education and income than targets with names like “Lakisha” that are more common among African Americans.

Names more common among Latin Americans were linked with the lowest perceived income and education levels on average. In contrast, names more common among Asian Americans were linked to the highest perceived education levels and income levels comparable to those with names common among European Americans.

Names and Culture

Names can tell us something about culture, and have been used in a number of studies to trace geographic variations in values and cultural changes over time. Several researchers have argued that the choice of a relatively unpopular vs. popular name may indicate a preference for uniqueness or conformity—essentially, a way of helping your child to fit in or stand out.

And indeed, in parts of the world where individualism is higher, so is the proportion of children receiving relatively uncommon names (Ogihara, 2023; Varnum & Kitayama, 2011; 2022). Regional differences in naming practices also suggest that preferences for nonconformity are stronger in parts of the U.S. that were more recently the frontier, potentially reflecting historical and contemporary self-selection in migration to these regions (Varnum & Kitayama, 2011). Consistent with this idea, an analysis of Scandinavian census and migration records suggests that people with less-common names were more likely to emigrate historically (Knudsen, 2019).

Shifts in naming also may signal changes in cultural values over time. The proportion of babies receiving popular names has in fact declined dramatically over the past two centuries in the U.S. (Twenge et al., 2010; Grossmann & Varnum, 2015) and over the past few decades in Japan (Ogihara & Ito, 2022). Shifts which are consistent with other evidence of rising individualism in these societies over time (Hamamura, 2012; Santos, Varnum, & Grossmann, 2017).

Beyond reflecting a preference for conformity or non-conformity, names may be linked to what’s known as honor culture, a set of norms and values common in the American South emphasizing the importance of reputation and defense of reputation through aggression (Nisbett, 2018). An analysis of popular names by Brown and colleagues (2014) suggests patronymic names (giving a child their father’s first name) are more common in states where honor culture is more predominant. In a separate study, the researchers found that men who more strongly endorsed honor values reported a greater preference for giving any future children they might father their own first name.

Our Names, Our Destinies?

Intriguingly, recent studies suggest that we may look like our names. When asked to guess which of a handful of names corresponded to a photograph of a person’s face, humans and computers were able to do so at rates above chance (Zwebner et al., 2017), a phenomenon the researchers suggest may be due to a self-fulfilling prophecy.

Our names may also influence where we end up living and what kind of careers we pursue. In a series of studies, Pelham and colleagues (2002) found that women named Virginia, as opposed to Mildred, were more likely to live in Virginia Beach. “Mildreds,” on the other hand, were more likely than “Virginias” to live in Milwaukee. The researchers also found that “Dennises” were disproportionately likely to be dentists. Results like these suggest that our names may shape these consequential life decisions through what the researchers call “implicit egotism.”

These findings are quite well-known—however, a set of replications and re-analyses by Simonsohn (2011) has cast doubt on whether in fact names are driving these effects. For example, although "Dennises" are more likely than "Walters" to be dentists, they are also more likely than "Walters" to be lawyers. Findings that Simonsohn argues suggest cohort effects in name frequencies rather than implicit egotism.

In later work, Pelham and Mauricio (2014) did find more robust support for the notion that our last names may influence career choices, i.e. "Carpenters" are more likely to be, you guessed it, carpenters. And a study published last year in the Journal of Personality and Social Psychology using arguably more rigorous controls than in the original work does in fact find support for the idea that our names may influence important life choices (Promothesh, et al., 2023).

And, intriguingly, a series of recent studies by Bao and colleagues (2023) suggests links between the uniqueness of people's names and their creativity. People with unique names were viewed as better suited to creative occupations. Intriguingly the researchers found that films by Chinese directors with unique names were rated more highly than those made by their more conventionally named counterparts.

So do our names shape our destinies? The evidence increasingly suggests the answer may be yes.


Names aren’t a typical variable in psychological science, and most popular books on names have little science to them. Yet the study of names can provide valuable insights into phenomena ranging from cultural change to stereotypes. Our names may also be cues that shape not only others’ perceptions of us but also our personality and (perhaps) our choices about where to live and what to do for a living.

Facebook/LinkedIn image: GaudiLab/Shutterstock


Bao, H.-W.-S., Lu, H., & Luo, Y. L. L. (2023). Do unique names fit people for creative work? Implications for job recruitment, name change, and product evaluation. European Journal of Social Psychology, 53, 1524–1541

Brown, R. P., Carvallo, M., & Imura, M. (2014). Naming patterns reveal cultural values: Patronyms, matronyms, and the US culture of honor. Personality and Social Psychology Bulletin, 40(2), 250-262.

Crabtree, C., Gaddis, S. M., Holbein, J. B., & Larsen, E. N. (2022). Racially distinctive names signal both race/ethnicity and social class. Sociological Science, 9, 454-472.

Hamamura, T. (2012). Are cultures becoming individualistic? A cross-temporal comparison of individualism–collectivism in the United States and Japan. Personality and social psychology Review, 16(1), 3-24.

Knudsen, A. S. B. (2019). Those who stayed: Individualism, self-selection and cultural change during the age of mass migration. SSRN.

Newman, L. S., Tan, M., Caldwell, T. L., Duff, K. J., & Winer, E. S. (2018). Name norms: A guide to casting your next experiment. Personality and Social Psychology Bulletin, 44(10), 1435-1448.

Newman, L. S., Tan, M., Caldwell, T. L., Duff, K. J., & Winer, E. S. (2022). " Name norms: A guide to casting your next experiment": Corrigendum. Personality and Social Psychology Bulletin, 48(2), 328.

Nisbett, R. E. (2018). Culture of honor: The psychology of violence in the South. Routledge.

Ogihara, Y. (2023). Popular names are given less frequently to babies in individualistic countries: Further validation of unique names as an indicator of individualism. Current Research in Behavioral Sciences, 4, 100094.

Ogihara, Y., & Ito, A. (2022). Unique names increased in Japan over 40 years: baby names published in municipality newsletters show a rise in individualism, 1979-2018. Current Research in Ecological and Social Psychology, 3, 100046.

Pelham, B. W., Mirenberg, M. C., & Jones, J. T. (2002). Why Susie sells seashells by the seashore: implicit egotism and major life decisions. Journal of Personality and Social Psychology, 82(4), 469-487.

Pelham, B., & Mauricio, C. (2015). When Tex and Tess Carpenter build houses in Texas: Moderators of implicit egotism. Self and Identity, 14(6), 692-723.

Chatterjee, P., Mishra, H., & Mishra, A. (2023). Does the first letter of one’s name affect life decisions? A natural language processing examination of nominative determinism. Journal of Personality and Social Psychology, 125(5), 943–968.

Santos, H. C., Varnum, M. E., & Grossmann, I. (2017). Global increases in individualism. Psychological Science, 28(9), 1228-1239.

Simonsohn, U. (2011). Spurious? Name similarity effects (implicit egotism) in marriage, job, and moving decisions. Journal of Personality and Social Psychology, 101(1), 1–24.

Twenge, J. M., Abebe, E. M., & Campbell, W. K. (2010). Fitting in or standing Out: Trends in American parents' choices for children’s names, 1880–2007. Social Psychological and Personality Science, 1(1), 19-25.

Varnum, M. E., & Kitayama, S. (2011). What’s in a name? Popular names are less common on frontiers. Psychological Science, 22(2), 176-183.

Varnum, M. E. W., & Kitayama, S. (2022). "What’s in a name? Popular names are less common on frontiers": Corrigendum. Psychological Science, 33(6), 1020-1021.

Zwebner, Y., Sellier, A. L., Rosenfeld, N., Goldenberg, J., & Mayo, R. (2017). We look like our names: The manifestation of name stereotypes in facial appearance. Journal of Personality and Social Psychology, 112(4), 527-554.

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