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Behavioral clues to a happy life.

Self-Control
Self-Regulation: Consumer Non-Behavior

Diogo Gonçalves on January 6, 2012

What is self-regulation? Self-regulation is synonymous with individual inhibition of an automatic behavior of future negative consequences, through a self-control process. Its study was initiated during the '60s by Walter Mischel, through the now famous "Marsmallow Test."

What is self-regulation? Self-regulation is synonymous with individual inhibition of an automatic behavior of future negative consequences, through a self-control process. Its study was initiated during the '60s by Walter Mischel, through the now famous "Marsmallow Test."

Altruism
The Honesty Bar

Diogo Gonçalves on December 12, 2011

Pay-what-you-can pricing can be a good instrument to deal with the tensions between altruistic and egoistic economic behavior.

Pay-what-you-can pricing can be a good instrument to deal with the tensions between altruistic and egoistic economic behavior.