There are ways to temper your toughest critic and take constructive control of your feelings.
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From consumer marketing to organizational behavior and much more.
Utpal Dholakia Ph.D.
Consumers today can negotiate the price of virtually anything, even small items like groceries or a cup of coffee.
Over-withholding taxes seems imprudent but it can have psychological benefits.
Charging more for women’s versions of personal-care products raises thorny questions about fairness.
The "two months’ salary for an engagement ring" rule shows the power of marketing.
What the research tells us about how to increase people's engagement with our content on social media.
Although the NYOP pricing method empowers consumers putting them in charge of the final price, it has significant downsides.
We are naturally drawn to price points, and they simplify our buying decisions. But they can also encourage us to purchase thoughtlessly.
American sellers focus on consumer psychology while Asian sellers emphasize luck.
The shoe retailer's prank teaches us 3 vital lessons on how to purchase wisely.
Most studies focus on financial literacy, but there’re five other qualitatively different types of financial knowledge.
By carefully considering design features and offering value, discounts can be a win-win for consumers and the brand.
Understanding the range of prices for the product & one’s own valuation of it can reap rewards.
Despite the significant benefits of cryptocurrency, early consumer adoption is in gambling, selective real-estate, and other niche areas.
The answer lies in three levels of selection that occurs during the immigration process to the United States.
Treat financial challenges as a chronic condition. Pay sustained attention, make steady progress, form habits, revise your targets, & bounce back from setbacks.
Provide information of value to the audience, make specific, verifiable claims, and signal competence.
Driven by buyers' need for consistency and explanation, the most popular pricing method uses a surprisingly simple formula based on size.
For a short-lived motivation boost when you're flagging, bragging strategically will help.
The distinction matters because it helps pinpoint the best approach to deal with the problem.
Bragging is the most efficient way to convey a positive image to our constantly expanding social circles.
Three methods help find a fair price that pleases both buyer and seller.
When we make things, we tend to consume them more mindfully and it supports our well-being.
Each price ending number has a unique symbolic value and affects beliefs of shoppers about the product and the seller.
Experiences can be mundane and unpleasant, & sometimes saving the money is more important for future welfare.
The reflection method provides a promising way of mentally “shopping the closet” and our findings show it quells the desire to buy.
By targeting a basic motive, sellers can influence which item customers choose and how much they pay.
Each method provides a research-supported way to empower you and improve your financial situation.
Research suggests setting an emergency fund goal, saving every day, & making saved money visible.
Taking such positions alienates many employees and customers and shifts focus away from the main objectives.
Boast posts of professional accomplishments on social media have negative repercussions.
Utpal M. Dholakia, Ph.D., is the George R. Brown Professor of Marketing at Rice University.