The New Unconscious
Breaking unconscious habits and other musings on behavior change
David T. Neal, Ph.D., and Wendy Wood, Ph.D.
Verified by Psychology Today
David T. Neal, Ph.D., founding partner of Catalyst Behavioral Sciences, was a professor at USC. Wendy Wood, Ph.D., is provost professor of psychology/business at USC.
How often is consciousness really in the driver’s seat, controlling our choices, feelings and actions? In “The New Unconscious,” we highlight the latest scientific findings showing how unconscious and automatic processes drive much of daily life. From habits, to nudges, heuristics and priming effects, we’ll learn how “The New Unconscious” works – and how it can be tuned and changed to influence what we buy, what we eat, whether we exercise and whether our relationships flourish.