A behavioral economic perspective views addiction as a consequence of falling victim to decision failures, which lead to a preference for the addictive behavior.
The more we disregard our longer-term interests in favor of immediate gratification, the more likely that we will have a range of behavioral problems, including addiction.
The perception of time as lasting too long is associated with too high of a cost, which leads to the selection of alternatives with more immediate outcomes.
The basic message of behavioral economic is that humans are hard wired to make judgment errors and they need a nudge to make decisions that are in their own best interest.