Brent McFerran Ph.D. on November 8, 2011
In 2004, Kraft introduced small package sizes for several of its snack food lines. Aside from there being times when a smaller package might be more convenient, many consumers welcomed these packages as being helpful in moderating their own intake.
In 2004, Kraft introduced small package sizes for several of its snack food lines. Aside from there being times when a smaller package might be more convenient, many consumers welcomed these packages as being helpful in moderating their own intake.