Nir Bashan has worked with Hollywood and music stars like Woody Harrelson and Rod Stewart and has discovered something that may shock you. Creative superstars aren't all that different from us. They've just mastered a method of repeatable and predictable innovation and creativity—a type of innovation that anyone can learn. And it turns out that those creativity and innovation tactics can be leveraged in non-celebrity businesses and careers.
Bashan has taught thousands of leaders and individuals around the globe how to harness the power of creativity and innovation to improve profitability, increase sales, boost customer service, and ultimately create more meaning in their work, with clients including AT&T, Microsoft, Suzuki, JetBlue, and others.
Bashan is the author of The Creator Mindset (McGraw Hill). He is also the host of McGraw Hill's Coffee Break, one of the most popular podcasts in the world on business books.