I agree with your article and the way to talk about how we need to aim for the heart and not the head. It is true if we want to persuade someone to agree with us we need to bring out the emotions card and not necessarily to use fear as a tactic but to draw on the heart strings so to speak. I know when I am watching an election I always look at the ones who feel the same way that I do about a particular topic, such as health insurance, or tax cuts. If what I am hearing on a particular topic is how I feel about it also they may persuade me that they are the one to get my vote. However there are some that are excellent at persuading their audience only to give false hopes.