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Playing hard-to-get is not just a tactic from the past. It's still prevalent but in new forms. The users of OkCupid, Tinder, and other dating apps call it “breadcrumbing.” Read this and other posts from the week about heuristics, emophilia, and more.

Heuristics, Building Blocks of Human Behavior

By Matt Grawitch Ph.D.

Falling in Love: Too Easy, Too Fast?

By Justin J. Lehmiller Ph.D.

Who Plays Hard-to-Get?

By Arash Emamzadeh

The Real Bourne Identity

By Matt Johnson Ph.D.

What Being Sick Reveals About Personality

By Susan Krauss Whitbourne Ph.D.

Technology Is Changing Our Hand Gestures

By Vyv Evans Ph.D.

Losing a Physician-Patient to Suicide

By Michael F. Myers M.D.