Behind Online Behavior

Creativity

Why Innovation Really Starts With Psychology, Not Technology

Liraz Margalit Ph.D. on May 3, 2024

How truly understanding what customers need can redefine innovation and lead to meaningful products.

How truly understanding what customers need can redefine innovation and lead to meaningful products.

Intuition

Decoding the Unseen Signals in Decision-Making

Liraz Margalit Ph.D. on March 15, 2024

Unlock the hidden power of intuition in decision-making. Explore how subconscious patterns shape our choices profoundly.

Unlock the hidden power of intuition in decision-making. Explore how subconscious patterns shape our choices profoundly.

Creativity

Rethinking the Notion of Creativity

Liraz Margalit Ph.D. on December 15, 2023

If you've always viewed yourself as "not creative," it may be time to reconsider.

If you've always viewed yourself as "not creative," it may be time to reconsider.

Sex

Can Casual Sex Deliver Emotional Relief?

Liraz Margalit Ph.D. on November 24, 2023

The link between stress, casual sex, and emotional relief, including oxytocin's role and the surprising dynamics of intimacy amid challenging times.

The link between stress, casual sex, and emotional relief, including oxytocin's role and the surprising dynamics of intimacy amid challenging times.

Oxytocin

The Unifying Power of Crisis

Liraz Margalit Ph.D. on October 11, 2023

Israel's unity in the face of crisis defied divisions. Here's the science behind such extraordinary transformations.

Israel's unity in the face of crisis defied divisions. Here's the science behind such extraordinary transformations.

Motivation

Why You Shouldn’t Set Goals for Children From a Young Age

Liraz Margalit Ph.D. on October 4, 2023

Discover the surprising truth about setting goals for children, the power of the "sampling period," and how diverse skills lead to success.

Discover the surprising truth about setting goals for children, the power of the "sampling period," and how diverse skills lead to success.

Motivation

Unveiling the Secrets to Goal Success

Liraz Margalit Ph.D. on October 3, 2023

Ready to conquer your goals? Join me on an insightful journey into the science of achievement, revealing powerful strategies for success.

Ready to conquer your goals? Join me on an insightful journey into the science of achievement, revealing powerful strategies for success.

Consumer Behavior

In Their Fantasies, Do Girls Want to Be Feminists?

Liraz Margalit Ph.D. on August 11, 2023

Personal Perspective: A dive into the world of Barbie, while reflecting on how girls' fantasies navigate the realms of femininity and feminism.

Personal Perspective: A dive into the world of Barbie, while reflecting on how girls' fantasies navigate the realms of femininity and feminism.

Boredom

Why Is It So Important to Be Bored?

Liraz Margalit Ph.D. on April 28, 2023

Boredom triggers mind-wandering, and mind-wandering leads to creativity.

Boredom triggers mind-wandering, and mind-wandering leads to creativity.

Decision-Making

Why Less Is Often More

Liraz Margalit Ph.D. on February 8, 2023

Western society teaches us to believe that the more choices we have, the happier we will be. Yet, life satisfaction has not improved for generations.

Western society teaches us to believe that the more choices we have, the happier we will be. Yet, life satisfaction has not improved for generations.

Anthropomorphism

Will the “Humanization” of Chatbots Shift Human Interactions?

Liraz Margalit Ph.D. on October 26, 2022

Repeated interactions with chatbots trigger the construction of a new mental model to inform them.

Repeated interactions with chatbots trigger the construction of a new mental model to inform them.

Environment

Understanding the Principles of Behavioral Design

Liraz Margalit Ph.D. on August 10, 2022

Lately, there has been a buzz around "behavioral design" and against those who deal with it, but we are all mind designers.

Lately, there has been a buzz around "behavioral design" and against those who deal with it, but we are all mind designers.

Environment

Rolex and Mercedes Out: Who Are the New Elite?

Liraz Margalit Ph.D. on June 4, 2022

Today the new marker of the elites is a consumption that is not conspicuous or eye-popping.

Today the new marker of the elites is a consumption that is not conspicuous or eye-popping.

Psychopathy

Could Your Boss Be a Corporate Psychopath?

Liraz Margalit Ph.D. on March 30, 2022

CEOs with a psychotic personality profile are more likely to persuade investors to invest in their companies.

CEOs with a psychotic personality profile are more likely to persuade investors to invest in their companies.

Will a future avatar make all the critical decisions in our place, giving Facebook (Meta) direct access to how each of us thinks?

Psychology

Tesla: Cult Psychology

Liraz Margalit Ph.D. on September 17, 2021

The more successful a company is, the smaller the connection between what it provides and the emotional experience it evokes.

The more successful a company is, the smaller the connection between what it provides and the emotional experience it evokes.

Every day, we have a lot of experiences but do not remember them all. What leads certain moments to be stored in memory?

Beauty

The Rise of 'Instagram Face'

Liraz Margalit Ph.D. on May 5, 2021

Humanity has always cherished beauty. But in the last decade, our obsession with looks has reached a new peak on social media.

Humanity has always cherished beauty. But in the last decade, our obsession with looks has reached a new peak on social media.

Social Networking

How Principles from the Casino Were Applied to Your Cell Phone

Liraz Margalit Ph.D. on April 17, 2021

Some of the same techniques that keep you engaged at the casino keep you engaged on social media.

Some of the same techniques that keep you engaged at the casino keep you engaged on social media.

Relationships

How Does a Kitchen Island Strengthen Family Bonds?

Liraz Margalit Ph.D. on May 9, 2020

Neuroarchitecture is a field of research that examines how to design spaces and interfaces that affect the mental, physical, and emotional health of the people interacting with them.

Neuroarchitecture is a field of research that examines how to design spaces and interfaces that affect the mental, physical, and emotional health of the people interacting with them.