Zoe Chance Ph.D.

Zoe Chance Ph.D.

Zoë Chance, Ph.D., is an assistant professor of marketing at Yale University School of Management, where she studies and teaches the science of good influence. Her MBA course “Mastering Influence and Persuasion” is the most popular elective at the business school. Her research has been published in top academic journals like Proceedings of the National Academy of Science and Psychological Science, and widely covered in major media outlets like The Economist, the BBC, and Psychological Science. Thinkers 50 has named her one of the top global management thinkers to watch in 2017. Chance delivers presentations and workshops around the world, including the TEDx talk, “How to Make a Behavior Addictive,” on influencing behavioral change. She also collaborates with industry partners on behavioral insight research through the Yale Center for Customer Insights, and her 4Ps Framework for Behavior Change is the foundation for Google’s global food guidelines, helping 70,000 people make healthier choices every day. Prior to joining the Yale faculty, Chance managed a $200 million segment of the Barbie brand, developed an executive leadership program at Harvard, and acted on stage and film. She holds a doctorate from Harvard, MBA from the University of Southern California, and bachelor’s degree from Haverford College. She loves giving unsolicited advice but is working on it. 

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Make It So

The psychology behind persuasion.

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